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Master in Tourism & Hospitality Management

Master in Tourism & Hospitality Management

The Master in Tourism & Hospitality Management (60 ECTS) is a one-year, three-term, full-time degree with start dates in October, January and March.

The Master in Tourism & Hospitality Management program is designed to prepare students for a specialized area of business while providing a balanced understanding of fundamental concepts. Students will complete twelve courses in key areas of tourism and hospitality management such as tourism marketing and operations management, as well as three seminars that will hone management skills. In order to graduate, participants must also complete a final project (6 ECTS).

Term 1

(13 CH  | 18 ECTS)

  • Foundations of Business Management 3 | 4
  • Environments of Tourism 3 | 4
  • Finance Management 3 | 4
  • Tourism Marketing 3 | 4
  • Sustainable Tourism: Policies & Ethics 1 | 2

Term 2

(13 CH  | 18 ECTS)

  • The Tourism Industry 3 | 4
  • Cross Cultural & Team Management 3 | 4
  • Operations Management 3 | 4
  • Digital Tourism: Marketing Strategies & Online Commercialization 3 | 4
  • Marketing & Communication Skills 1 | 2

Term 3

(13 CH  | 18 ECTS)

  • Hospitality Management 3 | 4
  • Entrepreneurship, Change Management and Leadership 3 | 4
  • Innovation in the Tourism Industry 3 | 4
  • Information Technologies in Tourism 3 | 4
  • Applied Cases in Tourism 1 | 2

Graduation Requirements

Students will also be required to submit a business plan (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.


Learning Outcomes
 

In addition to industry-specific modules, this program focuses on development strategies and management styles geared towards creating leaders in the industry who can also apply the same skills to the wider commercial market. Students will:

1

2

3

4

Investigate the impact of tourism planning and development on economic, sociocultural and physical environments.

Have a systematic understanding of the hospitality and tourism service sector organizations, their external contexts and how they are managed.

Critically evaluate the core business disciplines and methods at work in hospitality and tourism service sectors, and be able to apply these in practical contexts.

Explore issues that concern host-visitor relationships.

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