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Master in Tourism & Hospitality Management

Master in Tourism & Hospitality Management

This program explores the theories, practices and business models that make up the tourism and leisure field. Focusing on the development of management skills and strategic thinking, students will develop key industry competences as well as international and intercultural management abilities which are needed in this dynamic and fast-changing sector.

Learning Outcomes

In addition to industry-specific modules, this program focuses on development strategies and management styles geared towards creating leaders in the industry who can also apply the same skills to the wider commercial market. Students will:





Investigate the impact of tourism planning and development on economic, sociocultural and physical environments.

Have a systematic understanding of the hospitality and tourism service sector organizations, their external contexts and how they are managed.

Critically evaluate the core business disciplines and methods at work in hospitality and tourism service sectors, and be able to apply these in practical contexts.

Explore issues that concern host-visitor relationships.



How You Earn Your Degree

The Master in Tourism & Hospitality Management (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).


Term 1

(13 CH  | 18 ECTS)

  • Foundations of Business Management 3 | 4
  • Environments of Tourism 3 | 4
  • Finance Management 3 | 4
  • Tourism Marketing 3 | 4
  • Sustainable Tourism: Policies & Ethics 1 | 2

Term 2

(13 CH  | 18 ECTS)

  • The Tourism Industry 3 | 4
  • Cross Cultural & Team Management 3 | 4
  • Operations Management 3 | 4
  • Digital Tourism: Marketing Strategies & Online Commercialization 3 | 4
  • Marketing & Communication Skills 1 | 2

Term 3

(13 CH  | 18 ECTS)

  • Hospitality Management 3 | 4
  • Entrepreneurship, Change Management and Leadership 3 | 4
  • Innovation in the Tourism Industry 3 | 4
  • Information Technologies in Tourism 3 | 4
  • Applied Cases in Tourism 1 | 2

Graduation Requirements

Students will also be required to submit a business plan (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.

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