Master in Fashion &
Luxury Business
EU's Master in Fashion & Luxury Business program has been designed to provide participants with an in-depth understanding of the luxury and fashion industry, teaching them how to manage a unique and special brand.
Focusing on management skills, luxury consumer attitudes and placing emphasis on design and creativity, this program prepares students to project a brand with strong advertising, communication and financial strategies.
Program Structure
The Master in Fashion & Luxury Business (60 ECTS) is a one-year program, divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module. Throughout the year, students will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term. In order to graduate, participants must also complete a Final Capstone Project (6 ECTS).
(18 ECTS)
International Luxury Brand Management
Show detailsThe course introduces students to the importance of brand management in the luxury industry and how it creates brand value through differentiation, high quality, exclusivity, innovation, emotional appeal, heritage of craftsmanship and brand strength. The course will provide students with a comprehensive understanding of the key concepts of luxury brand management, including the historical and cultural context of luxury brands; development and implementation of effective luxury brand strategies; analysis of luxury brand identity and image; luxury consumer behavior and motivations; and the creation of effective retail strategies for luxury brands. Additionally, students will learn about e-commerce and digital strategies, distribution channels, industry analysis and trends, and luxury brand management challenges through case studies and projects.
Subject-specific module | 3 ECTS
Fashion & Luxury Marketing
Show detailsStudents gain an understanding of the different perspectives between luxury brands and other brands. From the development of luxury business using conscious marketing to an understanding of prestige, timelessness and the effect of cognitive and affective influence strategies, this course familiarizes students with the essence of luxury marketing.
3 CH | 4 ECTS
Luxury Finance Management & HR Management
Show detailsStudents learn to apply knowledge of business management, using analytical, problem-solving skills in relation to the challenges and changes inherent in the human element of business and financial management. Furthermore, they will explore group dynamics, employee engagement, counseling skills as a business philosophy and creating social, cultural and emotional value for all stakeholders and employees.
3 CH | 4 ECTS
Seminar: Sustainable Fashion & Luxury
Show detailsSustainability is a major part of the luxury industry. It is becoming increasingly important that companies reduce their environmental impact and ensure that sustainability is the main factor of their business. This seminar provides an understanding of the role of sustainability, ethics and social values.
1 CH | 2 ECTS
(18 ECTS)
Luxury Industry
Show detailsThis course compares the predictive power of income and attitude towards cultural change in the context of luxury goods. Students will be able to identify the strategic and tactical business plans of organizations, analyze relevant issues and propose new ideas.
3 CH | 4 ECTS
Luxury & Fashion
Show detailsThis course gives students an understanding of the modern cultural and social scenarios for creating new strategies through materials and technology. Students gain an understanding of the difference between every concept of luxury in fashion. Emphasis is placed on the complex role of creating a collection, innovation, society and a critical view. The students participate in a project and will work on real case studies for discussion during the course.
3 CH | 4 ECTS
Luxury & Accessories
Show detailsStudents develop fundamental knowledge of the specialized luxury accessories market. This incorporates footwear, jewelry and watches, perfume, leather bags and home accessories. This course will give students a profound aesthetic sensitivity and understanding of the strong culture within luxury and accessories.
3 CH | 4 ECTS
Digital Marketing Strategies
Show detailsThis course gives students an understanding of the new paradigm in online marketing strategies and the urgent need to address the strategic issues in luxury e-business. Students will have the opportunity to learn and practice how to establish a creative and innovative corporate culture online.
3 CH | 4 ECTS
Seminar: Humanities
Show detailsThis seminar gives students a critical view of the ethics and human relationships of current business and technological practices. Students will analyze the success of several luxury companies and how their humanistic philosophy has influenced their success.
1 CH | 2 ECTS
(13 CH | 18 ECTS)
Advertising & Communication
Show detailsMedia platforms have seen a period of rapid development in recent times. Alongside the established media of print and television, social media has become a key influence in modern business. After a period of innovation, luxury brands are investing in advertising and communication solutions to satisfy their consumers. Students analyze the creative process, methodology, history and evolution of both online and offline media.
3 CH | 4 ECTS
Leadership
Show detailsThis course focuses on innovation management leadership. Presented in three modules, students will gain an understanding of innovation and the various leadership roles within organizations. Students will not only gain an understanding of how to lead innovation, but also how to develop as innovative thinkers.
3 CH | 4 ECTS
Innovation in Materials & Technology
Show detailsThis course focuses on the most innovative materials and latest technologies used in design. Emphasis is placed on the complex role materials play within a design process, innovation, society and a critical view. The students participate in a project and will work on real case studies for discussion during the course.
3 CH | 4 ECTS
Design Innovation
Show detailsThis course explores creativity, its relationship with innovation, and how design thinking, a creative process, is used for strategic innovation. Students learn in a hands-on, interactive way, exploring first their comfortable creative territories, and then to embrace ambiguity and go outside their comfort zones to discover new approaches to the creative process. Through reflection, introspection and philosophy students explore their own creativity and what it means to be creative.
3 CH | 4 ECTS
Seminar: Communication Skills
Show detailsThis seminar aims to provide students with the necessary skills for effective communication of a luxury brand. Based on storytelling and persuasion, students will learn the importance of creativity, being authentic and building an experience for the customer.
1 CH | 2 ECTS
Final Project
Show detailsStudents will also be required to submit a final project (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.
4 CH | 6 ECTS
Learning Outcomes
In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. During this program, students will:
- Investigate the impact of fashion and luxury on sustainability.
- Learn about the brand value from the points of view of the fashion designer and artist.
- Gage the importance of the quality of the product and all the strategies surrounding it.
- Study the major processes within marketing through case studies and class discussion.
