Master in Marketing

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

• A state-recognized, university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
• A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Zev Siegl, co-founder of ubiquitous brand Starbucks, inspired EU students with his startup story, shared his thoughts on crucial topics including equality and sustainability, and offered invaluable insights for budding entrepreneurs.

More exclusive CONFERENCES AT EU

Online education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The online campus offers an international, flexible, and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world.

Convenience and flexibility are key, as online students are not confined to specific campuses or classrooms and still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments and can attend scheduled webinars from anywhere or watch recorded sessions later at their convenience. Students can connect with multicultural classmates from around the globe and can participate in optional on-campus weeks at EU´s campuses in Barcelona, Geneva and Munich.

Geneva

Montreux

Barcelona

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

LEARN MORE ABOUT OUR FACULTY