Consumers have become active participants of the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.
Dual Degree On Campus
Dual Degree Awarded: EU Switzerland private accredited bachelor's degree plus:
Opportunities Abroad: Undergraduate students at EU Business School can also obtain:
- A second bachelor’s degree at Pace University in New York, U.S.A.
- A second bachelor’s degree at Shinawatra University in Thailand
- A postgraduate diploma at the University of California, Riverside, U.S.A.
Campus Exchange Programs: You can transfer to any of the four main campuses after any completed semester. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners.
Internships: EU has departments on each campus to help students procure internships.
Admission Requirements: Students must be in the final year of completing or have already completed their high school (or equivalent) diploma. Students must also have an advanced level of English. If students do not meet these requirements, EU offers two preparatory foundation programs to assist students in reaching the level necessary to attend our programs. To further help students improve their academic standing, we offer the Business Bridging Program and for students who need to improve their English fluency, we offer the English Foundation Program.
Admission Period: Year round.