BA (Hons) in
Business Management
(Marketing)
Duration
Six semesters/three years
Number of Credits
180 ECTS
Start dates
October & February
Language
English
Fees per semester
€ 6,450
Location
Munich
Overview
The BA (Hons) in Business Management (Marketing) program gives students the right knowledge and tools to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.
The ability to combine elements of different business disciplines is vital to students’ careers, and key to their development as a successful 'marketeer'. The skills students learn through the program will help them excel in the marketing sector.
Note: Please note that students may attend classes remotely in the event of extenuating circumstances, for example unavoidable late arrival to their campus city.
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Degree Awarded
- A state-recognized BA (Hons) in Business Management degree from University of Derby, U.K.
- These bachelor's programs are additionally accredited by the Chartered Management Institute (CMI), which gives students the possibility of achieving an extra international qualification: CMI's Diploma in Management and Leadership.
About Our Validating & Accrediting Partner
The University of Derby (UoD) is a public university recognized by the U.K. government’s higher educational authorities. It is audited by the Quality Assurance Agency (QAA), the official quality assurance body for the Office of Students (OfS), the regulator for higher education in England.
UoD is recognized as one of the top universities in the U.K. Its recent achievements include:
- Ranked 26th Overall in the Guardian University Guide 2020
- Ranked in the top 10 for business, management, marketing and finance in the Guardian University Guide 2020
- Named Higher Educational Institution of the Year by NEON HE Awards.
The UoD BA (Hons) in Business Management programs with six different pathways offered at EU Barcelona and EU Munich are accredited by the Chartered Management Institute (CMI), giving students the opportunity to earn an extra qualification: CMI’s Diploma in Management and Leadership.
EU Business School students earn a U.K. state-recognized BA (Hons) in Business Management degree from the University of Derby at our campuses in Barcelona, Switzerland and Munich.
The University of Derby (UoD) is a public university recognized by the U.K. government’s higher educational authorities. It is audited by the Quality Assurance Agency (QAA), the official quality assurance body for the Office of Students (OfS), the regulator for higher education in England.
UoD is recognized as one of the top universities in the U.K. Its recent achievements include:
- Ranked 26th Overall in the Guardian University Guide 2020
- Ranked in the top 10 for business, management, marketing and finance in the Guardian University Guide 2020
- Named Higher Educational Institution of the Year by NEON HE Awards.
The UoD BA (Hons) in Business Management programs with six different pathways offered at EU Barcelona and EU Munich are accredited by the Chartered Management Institute (CMI), giving students the opportunity to earn an extra qualification: CMI’s Diploma in Management and Leadership.
EU Business School students earn a U.K. state-recognized BA (Hons) in Business Management degree from the University of Derby at our campuses in Barcelona, Switzerland and Munich.
Learning From Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.
Savior of the Swiss watchmaking industry Jean-Claude Biver, LVMH Group, Zenith and Hublot, has brought a breath of fresh air to each of the brands he's led. He explained to EU students how to attain the creative perspective and entrepreneurial mindset fundamental to founding and leading a successful business.
Benefits of Studying a Bachelor's
Study a state-
recognized degree
from the U.K.
Participate in
group projects
and learn to work in a team
Learn the
latest trends
in international business
Why Munich?
Studying a BA (Hons) in Business Management (Marketing) in Munich allows students to expand their business knowledge in the economic powerhouse of Germany. The vibrant Bavarian capital is home to numerous major multinational company headquarters including BMW and Allianz, as well as a flourishing startup scene, and is also actively pursuing initiatives to provide a greener, more sustainable living environment.
Munich may be famous for its annual Oktoberfest festival, but it has so much more to offer students wishing to study business. The city energetically promotes and supports innovative startups and tech companies, making it an ideal place for future entrepreneurs to gain knowledge, get involved and to set up new and forward-thinking ventures. Munich also offers students a superb array of sports, outdoor adventures, socializing and entertainment opportunities, ensuring a well-rounded student experience.
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Faculty
EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.
The EU Experience
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Success Stories
During my time at EU Business School, lecturers always worked closely with students. You always had someone to discuss your questions and ideas with. I really enjoyed this very hands-on teaching approach.
Christoph Kastenholz, BBA
Germany
