BA (Hons) in
Business Management
(Marketing)
Upon the successful completion of a degree at EU Business School, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, these programs are designed to foster the skills required for a successful career in the international business arena.
Students at EU Business School acquire an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
The BA (Hons) in Business Management with a pathway in marketing provides students with an advanced business skillset as well as marketing know-how. Students who successfully complete this degree may be interested in the following job positions:
Trade Marketing Manager
Point of sale is where the final purchasing decision takes place. Trade marketing managers are in charge of ensuring that a product and brand are implemented correctly in a sales outlet. Their tasks include elaborating promotional materials including displays, optimizing assortments, promotions and creating sell-in actions, such as discounts for bulk purchases. They may also be in charge of creating digital campaigns with clients and in participating in special events.
The skillset required to become a trade marketing manager include data analysis, negotiation, communication and interpersonal skills.
Consumer Insights Manager
Consumer insights managers have a deep understanding of what a consumer really seeks from a product. Typically based within a marketing intelligence department, this professional analyzes data and interacts with consumers to discover the reasons behind consumer behavior, attitudes and needs in order to help determine new product launches, product optimization and campaigns. They will also track market and consumer trends.
A consumer insights manager is analytical and will have knowledge of market research. Presentation as well as good communication and interpersonal skills are needed for this position.
Marketing Manager
Marketing managers are in charge of planning, creating and implementing marketing campaigns for products, brands and organizations. Their portfolio will include various brands or product lines which are managed by their reports. Their tasks include market segmentation, research, promotion, advertising campaigns and reports as well as budgeting and competitor benchmarking, among others. The end goal of a marketing manager is to ensure that a product is relevant and reaches customers for market success and profitability.
A marketing manager will need good communication and presentation skills as well as knowledge in finance and data analysis for cost optimization.
Media Planner
Media planners advertise a company’s products and services across different advertising platforms (on- and offline). Depending on the organization’s goals, their objectives may include target reach, creating awareness or generating leads. They achieve the objective by determining and investing in the best media outlets for investment. They will work to ensure visibility of campaigns during key sales periods. These professionals manage large budgets and analyze campaigns for effectiveness in message delivery and reach.
A media planner is highly organized and will be proficient in data analysis for measuring campaign success and ROI.
Areas of Work
The BA (Hons) in Business Management with a pathway in marketing provides students with opportunities across different business sectors and in different fields. Graduates of this degree may be interested in working in the following professional areas:
Digital marketing uses online platforms, such as mobile phones, social media and the internet, to promote the products and services of a company or to build its image, among others. This field of marketing comprises website design, SEO, online promotions, email marketing, social media, digital advertising including display and social media post promotion, and blogs, among others. It aims to generate leads and sales conversion and will closely monitor results for optimization.
Market Intelligence collects information about a company’s market, trends, competitors and customers, among others, and compiles them into reports which are used for strategic decision-making by top management.
Brochures, advertisements and multimedia, among others, are some of the materials that fall under the expertise of advertising. Working from briefings prepared by clients, advertisers are in charge of elaborating campaigns with relevant messages to positively impact target audiences. They often undertake market research to test campaigns for understanding, brand coherence and acceptance.
Social media has become one of the most important communication tools for organizations across the globe. Enabling effective segmentation for targeting specific audiences with relevant messages, it is a fast and cost-effective to ensure messages reach the consumer. Good writing and visual skills as well as a deep understanding of company culture and its products and services are key for a successful career within this discipline.