EU Blog » branding

branding

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Employer branding matters. According to Glassdoor, 69% of job-hunters won’t work with a company held in low regard. And 84% of employees would consider …

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During the turbulence of 2020 many of us turned to social media for breaking news and live responses to the pandemic. Ignacio Mendiboure, a …

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Despite significant upheavals in the global economy, the insurance industry has remained resilient. Insurance companies have driven a range of innovations to adapt to …

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As human beings, we are hard-wired to connect emotionally with stories. Stories hold power to entertain, illuminate and deeply move people. In some cases, stories …

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Creative strategists are in high demand at the moment. And a growing number of both startups and established companies are creating full-time positions for …

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A strong brand is the foundation of any successful business. If you think about the products or services you use on a daily basis, it’s likely a memorable, trustworthy and …

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Best-selling products, acclaimed advertising campaigns and startups finding success in crowded markets are all successfully tapping into the emotional responses of their customers.   Principles pioneered in the design …

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The world’s most successful companies all have one thing in common: powerful brands. Coca-Cola, Google, Walmart, Amazon, Rolls Royce, Ferrari – everybody instantly recognizes …

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EU alumna Nathaly Eiche is Brand Manager Teens at Coca-Cola Austria. She graduated from EU’s Barcelona campus in 2009 with a BBA. Originally from Estonia, Nathaly was …

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Regardless of your niche or sector, establishing a clear-cut brand mission is essential for business success. In the digital age, branding holds a great …

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