EU Blog » branding
Communication in Uncertain Times
During the turbulence of 2020 many of us turned to social media for breaking news and live responses to the pandemic. Ignacio Mendiboure, a …
Brand Evolution and Business Expansion at MAPFRE With Alejandro Boutin
Despite significant upheavals in the global economy, the insurance industry has remained resilient. Insurance companies have driven a range of innovations to adapt to …
The Art of Storytelling: Grow Your Brand, Boost Engagement & Drive Conversions
As human beings, we are hard-wired to connect emotionally with stories. Stories hold power to entertain, illuminate and deeply move people. In some cases, stories …
Building Bridges and Brands: A Guide to Creative Strategy with Martijn Tiemersma
Creative strategists are in high demand at the moment. And a growing number of both startups and established companies are creating full-time positions for …
8 Steps to Building a Strong Brand With Matt Daley
A strong brand is the foundation of any successful business. If you think about the products or services you use on a daily basis, it’s likely a memorable, trustworthy and …
Emotional Design: A Toolkit for Entrepreneurs
Best-selling products, acclaimed advertising campaigns and startups finding success in crowded markets are all successfully tapping into the emotional responses of their customers. Principles pioneered in the design …
Branding Strategy: 5 Reasons It’s Important for Any Business
The world’s most successful companies all have one thing in common: powerful brands. Coca-Cola, Google, Walmart, Amazon, Rolls Royce, Ferrari – everybody instantly recognizes …
EU Alumna Nathaly Eiche, Brand Manager Teens at Coca-Cola Austria
EU alumna Nathaly Eiche is Brand Manager Teens at Coca-Cola Austria. She graduated from EU’s Barcelona campus in 2009 with a BBA. Originally from Estonia, Nathaly was …
How to Understand and Communicate Your Brand Mission
Regardless of your niche or sector, establishing a clear-cut brand mission is essential for business success. In the digital age, branding holds a great …