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How To Build an Effective E-commerce Campaign
E-commerce marketing is a relatively new field. People often forget that e-commerce itself is only around fifty years old. Amazon.com, now the world’s biggest …
Boost Your Job Search With Social Media: A Practical Guide
Navigating the job market is challenging. Nowadays, job-hunters have to contend with an array of career search engines, websites, networking events, job boards, social …
Innovation and Product Development: Bring Your Ideas to Life
Famous inventors from Johannes Gutenberg, who invented the printing press, to Tim Berners-Lee, who gave us the internet, have transformed the way we live. If you’ve had an innovative idea …
7 Major Players Pushing Forward Sustainability in Packaging
As it stands, 91% of packaging ends up in landfill or discarded in the environment. And single use plastic isn’t the only packaging material causing a problem. For packaging to be sustainable it …
How to Finance Your Business Idea: 6 Essential Tips
If you plan to launch a startup, at some point you’re going to face a dilemma. You might have the most innovative, disruptive idea …
Emotional Design: A Toolkit for Entrepreneurs
Best-selling products, acclaimed advertising campaigns and startups finding success in crowded markets are all successfully tapping into the emotional responses of their customers. Principles pioneered in the design …
Finding a Job You Love With Practical Tips From Toni Gimeno
Choosing a career path isn’t easy. Graduates entering the modern career market face more choices than at any other point in history. Feelings of …
Branding Strategy: 5 Reasons It’s Important for Any Business
The world’s most successful companies all have one thing in common: powerful brands. Coca-Cola, Google, Walmart, Amazon, Rolls Royce, Ferrari – everybody instantly recognizes …
4 Tips for Aspiring Entrepreneurs to Succeed in the Digital Age
Digital technology ushered in a new generation of entrepreneurs. The internet lowered the barrier for starting a new business by providing broader access to a global …
Global Streaming Platforms and the Business of Subtitles
Long gone are the days when watching foreign cinema was an arty pastime. The rise of global streaming platforms has opened access for viewers …