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marketing trends

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Every year brands big and small take advantage of this holiday to woo customers and increase their revenue. This year, in the U.S.A. alone, …

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“Growth hacking” has become ubiquitous in marketing circles in the last several years. If you’ve spent any time at all working in the corporate …

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In April 2016, an American-Brazilian influencer from South California called “Lil Miquela” posted her first pictures to Instagram. Fast forward just a few years and Lil Miquela had …

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Over the last few months, the world has transformed in ways that many never thought possible. Some upheavals, like nationwide lockdowns, travel bans and social distancing …

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E-commerce marketing is a relatively new field. People often forget that e-commerce itself is only around fifty years old. Amazon.com, now the world’s biggest …

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One of the best ways to learn how to build an effective e-commerce marketing strategy is to analyze effective campaigns from other brands. In …

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Best-selling products, acclaimed advertising campaigns and startups finding success in crowded markets are all successfully tapping into the emotional responses of their customers.   Principles pioneered in the design …

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The web design and marketing spaces move at a breathtaking pace. Every year, new and potentially game-changing technologies are implemented by forward-thinking companies.   But …

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The COVID-19 pandemic has affected the advertising industry in a variety of important and often paradoxical ways. While Google and YouTube have recorded sizeable …

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In our hyper-connected digital age it is essential to establish a social media presence in order to forge meaningful relationships with prospective consumers.   Modern marketers across sectors should leverage the likes …