EU Blog » marketing trends
Valentine’s Day Marketing Campaigns That Win Hearts & Business
Every year brands big and small take advantage of this holiday to woo customers and increase their revenue. This year, in the U.S.A. alone, …
Growth Hacking Skills and Techniques to Advance Your Career as a Marketer
“Growth hacking” has become ubiquitous in marketing circles in the last several years. If you’ve spent any time at all working in the corporate …
The Evolution of Influencer Marketing with Virtual Influencers
In April 2016, an American-Brazilian influencer from South California called “Lil Miquela” posted her first pictures to Instagram. Fast forward just a few years and Lil Miquela had …
The Year in Review: 2020 | Top 5 Most Creative Ad Campaigns
Over the last few months, the world has transformed in ways that many never thought possible. Some upheavals, like nationwide lockdowns, travel bans and social distancing …
How To Build an Effective E-commerce Campaign
E-commerce marketing is a relatively new field. People often forget that e-commerce itself is only around fifty years old. Amazon.com, now the world’s biggest …
4 Inspiring E-Commerce Campaigns and Why They Worked
One of the best ways to learn how to build an effective e-commerce marketing strategy is to analyze effective campaigns from other brands. In …
Emotional Design: A Toolkit for Entrepreneurs
Best-selling products, acclaimed advertising campaigns and startups finding success in crowded markets are all successfully tapping into the emotional responses of their customers. Principles pioneered in the design …
Website and Online Marketing Trends in 2020
The web design and marketing spaces move at a breathtaking pace. Every year, new and potentially game-changing technologies are implemented by forward-thinking companies. But …
Influencer Marketing: Is COVID-19 a Threat or an Opportunity?
The COVID-19 pandemic has affected the advertising industry in a variety of important and often paradoxical ways. While Google and YouTube have recorded sizeable …
4 Inspiring Examples of Influencer Marketing
In our hyper-connected digital age it is essential to establish a social media presence in order to forge meaningful relationships with prospective consumers. Modern marketers across sectors should leverage the likes …