EU Business School

9 Decisions Every Entrepreneur Must Make

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Each entrepreneur’s path is unique. However, when developing a business, there are certain questions that every single one of them should expect to face. The decisions made at these crucial moments determine whether their endeavors flourish or fail to launch.

Alongside the many skills and qualities that an entrepreneur needs to succeed, they also need to know how to make life-changing decisions.

If you dream of joining the ranks of the great business visionaries, read on to prepare yourself for the inevitable challenges ahead.

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1. Whether to act on their idea.

If someone has an entrepreneurial spirit, they’re likely to have several business ideas in mind. So which ones should they act upon? This decision should be fueled by a mixture of instinct and insight.

Researching the market thoroughly helps entrepreneurs predict the potential of their idea, but they should also use their business acumen to assess its feasibility.

Ultimately, every new business represents a risk. What distinguishes savvy entrepreneurs from the rest is that they ensure they’re as informed as possible, minimizing the degree of risk involved.

Remember, of course, that risk runs both ways: if you neglect to act upon your idea, someone else might!

2. Whether to give up or persist in the face of failure.

Even the most successful entrepreneurs have encountered moments of self-doubt and rejection. To persist in the face of failure requires high levels of resilience.

That doesn’t mean you should persist in the face of all evidence to the contrary! Resilience isn’t the same as arrogance. When it becomes clear your idea is unworkable, it’s time to make a change. Maybe that means abandoning the idea altogether, but it could also mean making slight adaptations based on new information.

In this way, entrepreneurs need to find a balance between determination and stubbornness to become a success.

3. Which experts to consult.

If an entrepreneur is new to an industry, it makes sense for them to consult experts who can help their business succeed.

When looking for experts to consult, entrepreneurs should prioritize honesty. A “yes man” might make life easy in the short term, but unreliable advice can be very damaging in the long term.

Ideally, the experts you consult will share your company’s values and understand your plan. At the early stages, entrepreneurs should be open to feedback, even when it’s negative. Constructive criticism dispensed from a knowledgeable source and received early in the process can be game-changing for a new business.

4. What the core values of their company will be.

Before an entrepreneur gets wrapped up in what their business will be, they must grapple with their “why”: the company’s purpose.

The mission that they commit to should provide motivation and guidance during difficult times. A company that’s connected to its core values is less likely to go off-track because it has a deeper sense of its own identity.
The process of an entrepreneur developing the core values of a company should include how it treats employees, investors, and customers. If taken seriously, core values play a big part in determining company culture.

5. Whether to seek external investment or not.

This is a big decision for an entrepreneur to make, although financial circumstances may leave them little choice.

The reason this is such a significant concern is that inviting external investment could jeopardize the project’s independence. Some entrepreneurs find investor involvement to be disruptive and distracting. They might face increased pressure when it comes to quick revenue generation.

Others need a cash injection to manifest their ideas, and they’re able to find investors that share their values to support them and their plans.

Whatever path is eventually taken, this decision is a serious one for entrepreneurs that determines their company’s business model.

6. Their ideal customer.

Before they can plan effective marketing campaigns, entrepreneurs must develop a clear idea of what their target customer base looks like. Then, using this information, they can figure out the best methods of attracting them.

There are different ways for entrepreneurs to discover their ideal customers. They might use data from their webpage or social media, for example. They may even outsource this process to a market research analyst.

Once companies know the preferences of their potential customers, they’re able to connect with them more effectively.

7. How they’ll price their products.

How much do entrepreneurs make? That depends on how they price their products or services. They might choose to target the mass market, for example. This would make affordability one of the most important considerations for the company.

If prices are going to be low, of course, entrepreneurs need to find even cheaper ways to deliver the product or service. That’s the only way they can make a profit on their projects.

Alternatively, an entrepreneur might aim their products or services at a limited, high-end market. An exclusive item can often be sold at a higher price. Pricing decisions can play an important part in deciding the company’s overall direction.

8. How they’ll attract and retain the right talent.

To achieve their business goals, entrepreneurs will need a talented team. How they will attract and retain that team is an essential decision for anyone starting a business.

For example, a company with diversity as a core value should look to implement inclusive hiring practices. On the other hand, a startup that wants to tempt employees away from more established competitors is more likely to do so with excellent pay and work conditions.

9. What success will look like for them.

Entrepreneurs should have concrete goals for both short and long-term periods. This will help them measure their success.

What these goals look like is entirely up to them. They may choose revenue as their key performance indicator or use something more specific, like securing a particular client.

Deciding on the direction of a business plan is one of the most fundamental decisions that an entrepreneur can make. That’s why it should be taken seriously by anyone seeking entrepreneurial success.


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