EU Blog » business strategy
The Importance of Employer Branding: 4 Tips to Help You Excel
Employer branding matters. According to Glassdoor, 69% of job-hunters won’t work with a company held in low regard. And 84% of employees would consider …
Tackling Global Challenges Through Social Business and Impact Investing
EU Business School students received a presentation from Luise Ammerschuber, the Director and Founder of YESS Impact and AMCO – Ammerschuber Consulting. Luise is …
The Acceleration of Remote Working in 2020, and Predictions for 2021
Remote working is something a lot of workers have dreamt about for years. Waking up, jumping out of bed and making a 30-second commute …
5 Unusual Business Ideas That Made Their Creators Millions
The phrase “First they ignore you, then they laugh at you, then they fight you, then you win,” was first uttered by labor union …
The Art of Asking in Uncertain Times – Silvia Bueso
Silvia Bueso knows what it means to navigate uncertain times. When the pandemic hit, her circumstances changed overnight. Her business had been in a …
Brand Evolution and Business Expansion at MAPFRE With Alejandro Boutin
Despite significant upheavals in the global economy, the insurance industry has remained resilient. Insurance companies have driven a range of innovations to adapt to …
Why We Need a Why: The Importance of Purpose to Business Strategy
It’s easy to explain what we do; it’s harder to explain why we do it. However, having a clear sense of our purpose is fundamental to achieving happiness …
The Year in Review: 2020 | 5 Industries That Are Adapting To COVID-19
In the world of business, change is the only constant. To remain successful, companies of all shapes and sizes, from small family enterprises to …
7 Leadership and Crisis Management Lessons For a Post-COVID-19 World
Had you predicted a year ago the events which have unfurled in the last few months, you would have been met with disbelief. Nonetheless, the business …
A Detailed Guide to Writing a Business Plan
A business plan is a comprehensive document that explains what a business will do, how and what the goals are. All entrepreneurs should write a business plan before they get started. Why? There …