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business strategy

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Despite significant upheavals in the global economy, the insurance industry has remained resilient. Insurance companies have driven a range of innovations to adapt to …

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It’s easy to explain what we do; it’s harder to explain why we do it. However, having a clear sense of our purpose is fundamental to achieving happiness …

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In the world of business, change is the only constant. To remain successful, companies of all shapes and sizes, from small family enterprises to …

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Had you predicted a year ago the events which have unfurled in the last few months, you would have been met with disbelief. Nonetheless, the business …

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A business plan is a comprehensive document that explains what a business will do, how and what the goals are. All entrepreneurs should write a business plan before they get started. Why? There …

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A growing number of people are choosing to set up their own businesses. This trend has taken many forms, with some opting to freelance as …

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Artificial Intelligence (AI) boosts productivity, saves time and increases efficiency when applied across industry. In retail, the story is no different.  The recent health crisis has accelerated trends in …

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As it stands, 91% of packaging ends up in landfill or discarded in the environment. And single use plastic isn’t the only packaging material causing a problem. For packaging to be sustainable it …

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One of the best ways to learn how to build an effective e-commerce marketing strategy is to analyze effective campaigns from other brands. In …

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Creative strategists are in high demand at the moment. And a growing number of both startups and established companies are creating full-time positions for …