EU Blog » business strategy
Brand Evolution and Business Expansion at MAPFRE With Alejandro Boutin
Despite significant upheavals in the global economy, the insurance industry has remained resilient. Insurance companies have driven a range of innovations to adapt to …
Why We Need a Why: The Importance of Purpose to Business Strategy
It’s easy to explain what we do; it’s harder to explain why we do it. However, having a clear sense of our purpose is fundamental to achieving happiness …
The Year in Review: 2020 | 5 Industries That Are Adapting To COVID-19
In the world of business, change is the only constant. To remain successful, companies of all shapes and sizes, from small family enterprises to …
7 Leadership and Crisis Management Lessons For a Post-COVID-19 World
Had you predicted a year ago the events which have unfurled in the last few months, you would have been met with disbelief. Nonetheless, the business …
A Detailed Guide to Writing a Business Plan
A business plan is a comprehensive document that explains what a business will do, how and what the goals are. All entrepreneurs should write a business plan before they get started. Why? There …
Turning Your Hobby Into a Business: 5 Practical Steps
A growing number of people are choosing to set up their own businesses. This trend has taken many forms, with some opting to freelance as …
Revolutionizing Retail with Artificial Intelligence
Artificial Intelligence (AI) boosts productivity, saves time and increases efficiency when applied across industry. In retail, the story is no different. The recent health crisis has accelerated trends in …
7 Major Players Pushing Forward Sustainability in Packaging
As it stands, 91% of packaging ends up in landfill or discarded in the environment. And single use plastic isn’t the only packaging material causing a problem. For packaging to be sustainable it …
4 Inspiring E-Commerce Campaigns and Why They Worked
One of the best ways to learn how to build an effective e-commerce marketing strategy is to analyze effective campaigns from other brands. In …
Building Bridges and Brands: A Guide to Creative Strategy with Martijn Tiemersma
Creative strategists are in high demand at the moment. And a growing number of both startups and established companies are creating full-time positions for …