Personal Branding, a Key Communication Tool With Christina Richter
Christina Richter began her career in traditional public relations; however, she has recently transitioned to work as a consultant on a freelance basis. She …
Communication in Uncertain Times
During the turbulence of 2020 many of us turned to social media for breaking news and live responses to the pandemic. Ignacio Mendiboure, a …
Building Your Career by Selling Yourself
Competition in the job market has intensified over the past number of years. According to Glassdoor, on average a corporate job attracts around 250 applications. …
The Impact of COVID-19 on Festive Campaign Strategies
The 2020 festive season has created a unique set of challenges for brands and advertisers. Christmas is usually a time when advertisers pull on consumers’ heart …
The Year in Review: 2020 | Top 5 Most Creative Ad Campaigns
Over the last few months, the world has transformed in ways that many never thought possible. Some upheavals, like nationwide lockdowns, travel bans and social distancing …
How To Build an Effective E-commerce Campaign
E-commerce marketing is a relatively new field. People often forget that e-commerce itself is only around fifty years old. Amazon.com, now the world’s biggest …
The Art of Storytelling: Grow Your Brand, Boost Engagement & Drive Conversions
As human beings, we are hard-wired to connect emotionally with stories. Stories hold power to entertain, illuminate and deeply move people. In some cases, stories …
Public Relations (PR) in the Era of Communication Overload: 6 Essential Points
The phrase “information overload” isn’t just an overused cliche. Research shows that, as a society, we’re drowning in information. And we’re becoming increasingly fatigued and disconnected …
8 Steps to Building a Strong Brand With Matt Daley
A strong brand is the foundation of any successful business. If you think about the products or services you use on a daily basis, it’s likely a memorable, trustworthy and …
Communications and PR in the Changing Automotive Industry
The automotive industry is experiencing one of its most exciting eras. Megatrends such as autonomous driving, electrification, mobility services and connectivity are among the …