EU Business SchoolStudy in Munich

Where Better to Study Business than Munich, the “Silicon Valley of Europe”?

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Munich is a leading European tech hub favored by multinational corporations and startup owners alike. Thanks to its diverse and innovative ecosystem, the city has been called the best ICT hub in Europe by the European Commission, beating London, Berlin, and Paris to take the title. The city is home to the German headquarters of Apple, Amazon, and Google, along with over 1.3K startups, 114 local investors, and 243 corporate companies. Munich also boasts accelerators, support organizations and leading universities, including EU Business School.

In addition to its world-class teaching, our Munich campus was placed 3rd on Mercer’s 2018 Quality of Living Rankings; a recognition of our school’s concerted effort to attract talent and businesses by continuously investing in high-tech infrastructure and promoting cultural facilities.

The city’s dynamic technology offering, coupled with its incredible views and cultural attractions (such as Oktoberfest) draw many talented young professionals to the area. Munich also has a lower cost of living than other tech hubs, such as London, Singapore, and San Jose. As Tim Cook, the CEO of Apple points out, “Not everyone who has been well trained as an engineer wants to live in Silicon Valley.”

If you want to work in tech in Europe, you’ll want to live in Munich! EU Munich can help you achieve your goals. As part of all our degree courses, we organize regular onsite visits to international companies, encouraging students to apply the theory they have learned in class to real business scenarios. These trips provide great networking opportunities for students too.  

After graduating, 93% of EU Business School students find a job within six months. Whether you’re looking to join a major tech company or found your own startup, where better to start than by studying with us in Munich?

Innovation breeds innovation

The cluster of tech giants that call this city home, along with Munich’s thriving tech startup scene, has led to it being called the “Silicon Valley of Europe” or simply, “Isar Valley”, after the river on which the city was founded.

According to Professor Dirk Dohse, director of the Research Center for Innovation and International Competition at the Kiel Institute for the World Economy, “Knowledge and research-based companies tend to settle in close physical proximity to one another. This allows them to profit from the experience, creativity and intellectual capital that flows from one to the other.” Perhaps that is why Amazon, Google, and IBM have flocked to open their German headquarters in Munich, to join Apple, which has worked out of the Bavarian capital for more than 40 years.

Apple opened its first small Munich office 1981. Today, they have seven offices in the city, including the Bavarian Design Center, which was founded in 2015, and employs over 1,500 people. Recently, the company has created hundreds of new jobs to further advance their mobile phone technology. They are looking to extend their 5G network and develop mobile modems for the seamless integration of hardware and software. This year, Apple CEO Tim Cook pledged to invest one billion euros by 2024 in the company’s European center for chip design in Munich.

Google is also looking for new talent, hoping to double its 1,200 strong team over the coming months. The company is currently in the process of converting an old post office to house its work departments. And it’s not the only company in the area expanding into new premises. Amazon, which has over 2,500 retail and advertising professionals scattered across the city, is looking to bring all its operations together in a single central location in the Schwabing district. This new address places the company just around the corner from Microsoft HQ, along with the IBM Watson Center Munich, which opened in 2017.

Standing on the shoulders of giants

Proximity to companies like Apple, Amazon, Microsoft, IBM, and Google is part of what makes Munich so attractive to startup owners. Small businesses can and have benefited from the industrial boom created by these major players moving into the area.

Since 2013, Munich-based startups have generated 17 billion euros in value. The city is now the fourth biggest hub for unicorn and future unicorn startups (companies valued at 200 to 800 million euros) in Europe.

A 2020 study by has identified a number of high-growth startups making significant contributions to the city’s economy, including Flixbus, Celonis, and Ottonova. Success stories like these attract more talent, skills, and capital, ensuring Munich’s future as a thriving center for startups.

Munich Business School

Study at EU Munich

Our Munich campus is located in the picturesque Theresienhöhe district, across the city from the Schwabing hub. Expanded and redesigned in 2019, this bright and modern campus is over 2,000 m2. It features state-of-the-art learning facilities, including customized classrooms that are equipped with the latest technology.

Our instructors are all leaders in their fields of business. They teach from experience using the dynamic case study method, which helps students apply the theories they learn in class to real world business situations. Also, we frequently invite guest speakers, such as Industry Manager in Media and Entertainment at Google Munich, Jens Bay, to come in and talk to our students about current business issues and market trends.

We offer 30+ degree courses from foundation through to postgraduate levels of study, including the BA (Hons) in Business, which gives students the opportunity to specialize in six different areas, including Cloud Computing and Information Systems.

If you already have a bachelor’s degree and you’re looking to join a big tech company in Munich, or you want to develop the skills necessary to run your own start up here in Europe’s own Silicon Valley, why not take a look at our postgraduate programs, instead? When starting their own business, 20% of our graduates use knowledge gained in the classroom. 

 We offer a range of Master’s and MBA courses, including:

Check out the course profiles above, or for the full range of programs available at our Munich campus, visit our website.

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