EU Business School
Cookies on the EU Website
This website uses cookies to improve your user experience and to show you content related to your preferences. If you continue browsing, we consider that you agree to their use. More information
Menu

BA - Bachelor of Arts in Communication & Public Relations

Undergraduate Program in Switzerland
BA - Bachelor of Arts in Communication & Public Relations

Consumers have become active participants of the digital world blurring the line between brand and consumer. A company’s communication and public relations professionals are  key in establishing and maintaining relationships with the target audience. This program will cover various topics such as structuring public relations campaigns, media strategies, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.



Learning Outcomes
 

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, research and negotiation. Through this program, students will:

1

2

3

4

Gain an understanding of the field of public relations and be able to devise basic communications strategies.

Establish an interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management.

Show in-depth knowledge of the major theories of communications and their applicability.

Demonstrate proficient oral and written skills.

 


 


Structure
 

Option one: single qualification

This is a six-semester, three-year program with 210 ECTS. The first year is comprised of core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn a private, internationally-accredited bachelor’s degree from EU Business School Switzerland.

Academic Year

Fall

Spring

Summer

Year 1

Semester 1
Core courses

Semester 2
Core courses

Fast-track option available

Year 2

Semester 3
Core & specialization courses

Semester 4
Core & specialization courses

Fast-track option available

Year 3

Semester 5
Core & specialization courses

Semester 6
Core & specialization courses

 

Option two: dual qualification

This is a seven semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the third, fourth and fifth semesters. In the third year, you will focus on international business modules to equip you with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, you graduate with a private internationally-accredited bachelor’s degree from EU Business School Switzerland and a state-accredited BSc (Hons) in International Business from the University of Roehampton in London.

Students who wish to further their knowledge in a specialization can take an additional semester and earn a Diploma of Advanced Studies (30 ECTS) which is accredited and state-recognized (título propio) from Universidad Católica de Murcia (UCAM), Spain.

Academic Year

Fall

Spring

Summer

Year 1

Semester 1
Core courses

Semester 2
Core courses

Semester 3
Core courses & specialization

Year 2

Semester 4
Core & specialization courses

Semester 5
Core & specialization courses

 

Year 3

Semester 6
International Business

Semester 7
International Business

Semester 8
Diploma of Advanced Studies in specialization (optional)


Bachelor of Arts in Communication & Public Relations Courses

To earn a single qualification, students must complete the six semesters of the EU Business School BBA program listed below: 

Year 1


First Semester (22 CH | 30 ECTS)


Year 2


Third Semester (21 CH | 30 ECTS)


Year 3


Fifth Semester (21 CH | 30 ECTS)


 


Second Semester (22 CH | 30 ECTS)


 


Fourth Semester (21 CH | 30 ECTS)


 


Sixth Semester (21 CH | 30 ECTS)




BSc (Hons) in International Business Courses
 

To obtain a second qualification, a state-accredited BSc (Hons) in International Business, students must complete the first five semesters listed above, plus the following two semesters:


Students who have chosen to pursue a dual-qualification option, also have the opportunity too earn a Diploma of Advanced Studies (DAS) by completing the sixth semester of option one.

Back to top
This website is using cookies for statistics, site optimization and retargeting purposes. You consent to our cookies if you continue to use this website. Read more here.