EU Business School
Cookies on the EU Website
This website uses cookies to improve your user experience and to show you content related to your preferences. If you continue browsing, we consider that you agree to their use. More information
Menu

BA - Bachelor of Arts in Communication & Public Relations

Undergraduate Program in Switzerland
BA - Bachelor of Arts in Communication & Public Relations

Consumers have become active participants of the digital world blurring the line between brand and consumer. A company’s communication and public relations professionals are  key in establishing and maintaining relationships with the target audience. This program will cover various topics such as structuring public relations campaigns, media strategies, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.



Learning Outcomes
 

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, research and negotiation. Through this program, students will:

1

2

3

4

Gain an understanding of the field of public relations and be able to devise basic communications strategies.

Establish an interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management.

Show in-depth knowledge of the major theories of communications and their applicability.

Demonstrate proficient oral and written skills.

 


 


Structure
 

Option one: single qualification

This is a six-semester, three-year program with 210 ECTS. The first year is comprised of core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn a private, internationally-accredited bachelor’s degree from EU Business School Switzerland.

Option one: single qualification course breakdown


Year 1

First Semester (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writing Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Second Semester (22 CH | 30 ECTS)

SECOND SEMESTER (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 2

Third Semester (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resources Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Fundamentals of Public Relations 2 | 3
  • Interpersonal Communication 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Fourth Semester (21 CH | 30 ECTS)

FOURTH SEMESTER (21 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Public Relations Research 2 | 3
  • Event & Conference Management 2 | 3
  • Public Relations Campaigns 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Year 3

Fifth Semester (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • International Public Relations 2 | 3
  • Intercultural Communication 2 | 3
  • Persuasion & Lobbying 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Sixth Semester (21 CH | 30 ECTS)

SIXTH SEMESTER (21 CH | 30 ECTS)

  • Strategic Management 3 | 4
  • Budgeting & Control 3 | 4
  • Organizational Communication 2 | 3
  • Cases in Marketing 2 | 3
  • Cases in Public Relations 2 | 3
  • Social, Company & State Protocol 2 | 3
  • Mass Media Ethics & Legislation 2 | 3
  • Innovative Electronic Communications 2 | 3
  • Media Planning 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Graduation Requirements

To graduate, in addition to the above courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

GRADUATION REQUIREMENTS (23 CH | 30 ECTS)

  • Research Methods (with a pass) |
  • Dissertation Seminar |
  • Final Case: Marketing (10%) |
  • Final Case: Communication & Public Relations (10%) |
  • Dissertation (80%) |




Option two: dual qualification

This is a seven semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the third, fourth and fifth semesters. In the third year, you will focus on international business modules to equip you with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, you graduate with a private internationally-accredited bachelor’s degree from EU Business School Switzerland and a state-accredited BSc (Hons) in International Business from the University of Roehampton in London.

Students who wish to further their knowledge in a specialization can take an additional semester and earn a Diploma of Advanced Studies (30 ECTS) which is accredited and state-recognized (título propio) from Universidad Católica de Murcia (UCAM), Spain.

Option two: dual qualification course breakdown


Year 1

First Semester (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writing Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Second Semester (22 CH | 30 ECTS)

SECOND SEMESTER (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Third Semester (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resources Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Fundamentals of Public Relations 2 | 3
  • Interpersonal Communication 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Year 2

Fourth Semester (21 CH | 30 ECTS)

FOURTH SEMESTER (21 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Public Relations Research 2 | 3
  • Event & Conference Management 2 | 3
  • Public Relations Campaigns 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Fifth Semester (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • International Public Relations 2 | 3
  • Intercultural Communication 2 | 3
  • Persuasion & Lobbying 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 3

Sixth Semester (21 CH | 30 ECTS)

FIFTH SEMESTER (30 ECTS)

  • Cross-Cultural Management 7 | 10
  • Ethics, Organizations and Society 7 | 10
  • Research Methods and International Project Part I 7.5 | 10

Seventh Semester (22 CH | 30 ECTS)

SIXTH SEMESTER (30 ECTS)

  • Corporate Strategy 7 | 10
  • International Marketing 7 | 10
  • Research Methods and International Project Part II 7.5 | 10

Graduation Requirements

To graduate, in addition to the above courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

GRADUATION REQUIREMENTS (23 CH | 30 ECTS)

  • Research Methods (with a pass) |
  • Dissertation Seminar |
  • Final Case: Marketing (10%) |
  • Final Case: Communication & Public Relations (10%) |
  • Dissertation (80%) |

Diploma of Advanced Studies (Optional)

Eighth Semester (21 CH | 30 ECTS)

SIXTH SEMESTER (21 CH | 30 ECTS)

  • Strategic Management 3 | 4
  • Budgeting & Control 3 | 4
  • Organizational Communication 2 | 3
  • Cases in Marketing 2 | 3
  • Cases in Public Relations 2 | 3
  • Social, Company & State Protocol 2 | 3
  • Mass Media Ethics & Legislation 2 | 3
  • Innovative Electronic Communications 2 | 3
  • Media Planning 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Back to top
This website is using cookies for statistics, site optimization and retargeting purposes. You consent to our cookies if you continue to use this website. Read more here.