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EU Business School

BA - Bachelor of Arts in Leisure & Tourism Management

The Bachelor of Arts in Leisure & Tourism Management is a seven-semester, three-year program (240 ECTS). Designed to provide a global understanding of the industry, it covers a wide range of specialized subject areas to provide students with the advanced knowledge they need to succeed in this rapidly growing industry.

The first year comprises core courses to provide students with fundamental knowledge of the business world. Specialized subjects, such as the business of tourism, tourism marketing and hospitality are introduced in semesters three to five. In the sixth and seventh semesters, students focus solely on business management modules to equip them with key managerial concepts, theories and the tools necessary to succeed in today’s rapidly evolving world.

Students who successfully complete this program and wish to further their knowledge in their specialization may opt to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS) awarded by Universidad Católica de Murcia (UCAM), Spain (título propio).

Students may also fast track their degree by taking summer semesters.

Year 1

First Semester (22 CH | 30 ECTS)

FIRST SEMESTER (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writtten Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Crafting Your Future: Your Time at EU 1 | 1

Second Semester (22 CH | 30 ECTS)

SECOND SEMESTER (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Crafting Your Future: Your Time at EU 1 | 1

Third Semester (21 CH | 30 ECTS)

THIRD SEMESTER (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resource Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Cross-Cultural Business Issues 2 | 3
  • The Business of Tourism 2 | 3
  • Research Methods I |
  • Crafting Your Future: Personal Development 1 | 1

Year 2

Fourth Semester (21 CH | 30 ECTS)

FOURTH SEMESTER (21 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Service Management 2 | 3
  • Event & Conferencing Management 2 | 3
  • Cultural Heritage 2 | 3
  • Research Methods II |
  • Crafting Your Future: Personal Development 1 | 1

Fifth Semester (21 CH | 30 ECTS)

FIFTH SEMESTER (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • Tourism Marketing 2 | 3
  • Sustainable Tourism: Policies & Ethics 2 | 3
  • Hospitality Management 2 | 3
  • Crafting Your Future: Professional Development 1 | 1

Year 3

Sixth Semester (30 ECTS)

  • The Business Consultancy Project Part I | 10
  • Global Business & Strategy | 10
  • Marketing Across Cultures | 10

Seventh Semester (30 ECTS)

  • The Business Consultancy Project Part II | 10
  • Developing Leadership & Management | 10
  • International Entrepreneurship | 10

Graduation Requirements

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

GRADUATION REQUIREMENTS (23 CH | 30 ECTS)

  • Research Methods (with a pass) |
  • Dissertation Seminar |
  • Final Case: Marketing (10%) |
  • Final Case: Leisure & Tourism Management (10%) |
  • Dissertation (80%) |

Diploma of Advanced Studies (Optional)

Eighth Semester (21 CH | 30 ECTS)

SIXTH SEMESTER (21 CH | 30 ECTS)

  • Strategic Management 3 | 4
  • Budgeting and Control 3 | 4
  • Organizational Communication 2 | 3
  • Cases in Marketing 2 | 3
  • Cases in Tourism 2 | 3
  • International Operations Management 2 | 3
  • Financial Management in Tourism 2 | 3
  • Quality Management 2 | 3
  • Leisure & Recreational Management 2 | 3
  • Crafting Your Future: Professional Development 1 | 1



Learning Outcomes
 

This bachelor’s program focuses on the economics, tourism and leisure management, research and communication areas within leisure and tourism. Throughout their studies, students will:

1

2

3

4

Assess sustainability in a tourism organization or hotel.

Understand the most important facet of the hospitality industry customer service.

Research major trends and assess their potential impact on the industry.

Show an appreciation of contemporary global issues and how they relate to the tourism and leisure sector.

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