EU Business School
Cookies on the EU Website
This website uses cookies to improve your user experience and to show you content related to your preferences. If you continue browsing, we consider that you agree to their use. More information
Menu

EU Business School

Undergraduate Program in Barcelona
BA - Bachelor of Arts in Leisure & Tourism Management

Tourism is the fastest growing industry in today’s business world. You will get an in-depth and practical understanding of marketing, product development, event management and sustainability, as it applies to leisure and tourism. This overview of key business areas ensures that you gain a global understanding of the industry while case studies in tourism allow you to apply your knowledge to real-world scenarios.



Learning Outcomes
 

This bachelor’s program focuses on the economics, tourism and leisure management, research and communication areas within leisure and tourism. Throughout their studies, students will:

1

2

3

4

Assess sustainability in a tourism organization or hotel.

Understand the most important facet of the hospitality industry customer service.

Research major trends and assess their potential impact on the industry.

Show an appreciation of contemporary global issues and how they relate to the tourism and leisure sector.

 


 

Structure
 

The Bachelor of Arts in Leisure & Tourism Management is a seven-semester, three-year program with the structure indicated below. Students who have completed this program have the option to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS).

 

Year 1

First Semester (22 CH | 30 ECTS)

FIRST SEMESTER (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writing Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Second Semester (22 CH | 30 ECTS)

SECOND SEMESTER (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Third Semester (21 CH | 30 ECTS)

THIRD SEMESTER (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resources Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Cross-Cultural Business Issues 2 | 3
  • The Business of Tourism 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Year 2

Fourth Semester (21 CH | 30 ECTS)

FOURTH SEMESTER (21 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Service Management 2 | 3
  • Event & Conference Management 2 | 3
  • Cultural Heritage 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Fifth Semester (21 CH | 30 ECTS)

FIFTH SEMESTER (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • Tourism Marketing 2 | 3
  • Sustainable Tourism: Policies & Ethics 2 | 3
  • Hospitality Management 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 3

Sixth Semester (30 ECTS)

  • The Business Consultancy Project Part I | 10
  • Global Business and Strategy | 10
  • Marketing Across Cultures | 10

Seventh Semester (30 ECTS)

  • The Business Consultancy Project Part II | 10
  • Developing Leadership and Management | 10
  • International Entrepreneurship | 10

Graduation Requirements

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

GRADUATION REQUIREMENTS (23 CH | 30 ECTS)

  • Research Methods (with a pass) |
  • Dissertation Seminar |
  • Final Case: Marketing (10%) |
  • Final Case: Leisure & Tourism Management (10%) |
  • Dissertation (80%) |

Diploma of Advanced Studies (Optional)

Eighth Semester (21 CH | 30 ECTS)

SIXTH SEMESTER (21 CH | 30 ECTS)

  • Strategic Management 3 | 4
  • Budgeting & Control 3 | 4
  • Organizational Communication 2 | 3
  • Cases in Marketing 2 | 3
  • Cases in Tourism 2 | 3
  • International Operations Management 2 | 3
  • Financial Management in Tourism 2 | 3
  • Quality Management 2 | 3
  • Leisure & Recreational Management 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
Back to top
This website is using cookies for statistics, site optimization and retargeting purposes. You consent to our cookies if you continue to use this website. Read more here.