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BA - Bachelor of Arts in Digital Business, Design & Innovation

Modern technological advances are changing the way business is conducted. Future business leaders need to be creative, analytical and innovative to succeed. Through this program students will develop the qualities needed to be successful in the digital age.



Learning Outcomes
 

The program combines the practical development of digital skills with boosting students’ capacity for creativity and entrepreneurial innovation. Students who take this program will also:

1

2

3

4

Demonstrate a deep understanding of complex business processes and come up with creative business solutions in a fast-moving digital environment.

Develop management and leadership skills.

Demonstrate knowledge of new technologies and innovation.

Apply digital technologies to create and develop modern business ventures.

 


 

Structure
 

Option 1: Course Breakdown


Year 1

First Semester (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writing Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Crafting Your Future 1 | 1

Second Semester (22 CH | 30 ECTS)

SECOND SEMESTER (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Crafting Your Future 1 | 1

Year 2

Third Semester (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resources Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Boosting Creativity 2 | 3
  • Digital Skills Development 2 | 3
  • Crafting Your Future 1 | 1
  • Research Methods |

Fourth Semester (21 CH | 30 ECTS)

FOURTH SEMESTER (21 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Digital Economy 2 | 3
  • Innovation and Design Thinking 2 | 3
  • Digital Leadership 2 | 3
  • Crafting Your Future 1 | 1

Year 3

Fifth Semester (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • Introduction to Data Science 2 | 3
  • Digital Transformation 2 | 3
  • Entrepreneurship in Digitalization 2 | 3
  • Crafting Your Future 1 | 1

Sixth Semester (21 CH | 30 ECTS)

SIXTH SEMESTER (21 CH | 30 ECTS)

  • Strategic Management 3 | 4
  • Budgeting & Control 3 | 4
  • Organizational Communication 2 | 3
  • Cases in Marketing 2 | 3
  • Cases in Digital Entrepreneurship: Start-up Incubator 2 | 3
  • Web Design & Web Analytics 2 | 3
  • Fintech: Digitalization in Finance 2 | 3
  • Digital Graphic Design & Management 2 | 3
  • Digital Reputation & Intellectual Property Rights 2 | 3
  • Crafting Your Future 1 | 1

Graduation Requirements

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

  • Research Methods (with a pass) |
  • Dissertation Seminar |
  • Final Case: Marketing (10%) |
  • Final Cases: Digital Entrepreneurship (10%) |
  • Dissertation (80%) |




Option 2: Course Breakdown


Year 1

First Semester (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writing Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Crafting Your Future 1 | 1

Second Semester (22 CH | 30 ECTS)

SECOND SEMESTER (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Crafting Your Future 1 | 1

Third Semester (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resources Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Boosting Creativity 2 | 3
  • Digital Skills Development 2 | 3
  • Crafting Your Future 1 | 1

Year 2

Fourth Semester (21 CH | 30 ECTS)

FOURTH SEMESTER (21 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Digital Economy 2 | 3
  • Innovation and Design Thinking 2 | 3
  • Digital Leadership 2 | 3
  • Crafting Your Future 1 | 1

Fifth Semester (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • Introduction to Data Science 2 | 3
  • Digital Transformation 2 | 3
  • Entrepreneurship in Digitalization 2 | 3
  • Crafting Your Future 1 | 1

Year 3

Sixth Semester (21.5 CH | 30 ECTS)

FIFTH SEMESTER (30 ECTS)

  • The Business Consultancy Project Part I | 10
  • Global Business and Strategy | 10
  • Marketing across Cultures | 10

Seventh Semester (21.5 CH | 30 ECTS)

SIXTH SEMESTER (30 ECTS)

  • The Business Consultancy Project Part II | 10
  • Developing Leadership and Management | 10
  • International Entrepreneurship | 10

Graduation Requirements

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

  • Research Methods (with a pass) |
  • Dissertation Seminar |
  • Final Case: Marketing (10%) |
  • Final Cases: Digital Entrepreneurship (10%) |
  • Dissertation (80%) |

Diploma of Advanced Studies (Optional)

Eighth Semester (21 CH | 30 ECTS)

SIXTH SEMESTER (21 CH | 30 ECTS)

  • Strategic Management 3 | 4
  • Budgeting & Control 3 | 4
  • Organizational Communication 2 | 3
  • Cases in Marketing 2 | 3
  • Cases in Digital Entrepreneurship: Start-up Incubator 2 | 3
  • Web Design & Web Analytics 2 | 3
  • Fintech: Digitalization in Finance 2 | 3
  • Digital Graphic Design & Management 2 | 3
  • Digital Reputation & Intellectual Property Rights 2 | 3
  • Crafting Your Future 1 | 1
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