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Undergraduate Program in Switzerland
BA - Bachelor of Arts in Digital Business, Design & Innovation

Modern technological advances are changing the way business is conducted. Future business leaders need to be creative, analytical and innovative to succeed. Through this program students will develop the qualities needed to be successful in the digital age.



Learning Outcomes
 

The program combines the practical development of digital skills with boosting students’ capacity for creativity and entrepreneurial innovation. Students who take this program will also:

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2

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Demonstrate a deep understanding of complex business processes and come up with creative business solutions in a fast-moving digital environment.

Develop management and leadership skills.

Demonstrate knowledge of new technologies and innovation.

Apply digital technologies to create and develop modern business ventures.

 


 

Structure
 

Option 1: Bachelor of Arts in Digital Business, Design & Innovation

This is a six-semester, three-year program with 210 ECTS. The first year is comprised of core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn an internationally accredited bachelor’s degree from EU Business School Switzerland and a state-recognized university bachelor’s degree (título propio) from Universidad Católica San Antonio de Murcia (UCAM), Spain.

Course Breakdown


Year 1

First Semester (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writing Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Second Semester (22 CH | 30 ECTS)

SECOND SEMESTER (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 2

Third Semester (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resources Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Boosting Creativity 2 | 3
  • Digital Skills Development 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Fourth Semester (21 CH | 30 ECTS)

FOURTH SEMESTER (21 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Marketing Research 2 | 3
  • Project Management 2 | 3
  • Service Management 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Year 3

Fifth Semester (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • Supply Chain Management 2 | 3
  • Decision Analysis 2 | 3
  • Change Management Today 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Sixth Semester (21 CH | 30 ECTS)

SIXTH SEMESTER (21 CH | 30 ECTS)

  • Strategic Management 3 | 4
  • Budgeting & Control 3 | 4
  • Organizational Communication 2 | 3
  • Cases in Marketing 2 | 3
  • Cases in Finance 2 | 3
  • Leadership & Team Building 2 | 3
  • Total Quality Management 2 | 3
  • Retail Management & Merchandising 2 | 3
  • Portfolio Management 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Graduation Requirements

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

  • Research Methods (with a pass) |
  • Dissertation Seminar |
  • Final Case: Marketing (10%) |
  • Final Cases: Digital Entrepreneurship (10%) |
  • Dissertation (80%) |




Option 2: Bachelor of Arts in Digital Business, Design & Innovation + BSc (Hons) in International Business

This is a seven semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated in the third, fourth and fifth semesters. In the third year, you will focus on international business modules to equip you with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, you graduate with an internationally accredited bachelor’s degree from EU Business School Switzerland, a state-recognized university bachelor's degree (título propio) from Universidad Católica San Antonio de Murcia (UCAM), Spain as well as a state-accredited BSc (Hons) in International Business from the University of Roehampton in London.

Students who wish to further their knowledge in a specialization can take an additional semester and earn a Diploma of Advanced Studies (30 ECTS) which is state-recognized and accredited (título propio) by Universidad Católica San Antonio de Murcia (UCAM), Spain.

Course Breakdown


Year 1

First Semester (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writing Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Second Semester (22 CH | 30 ECTS)

SECOND SEMESTER (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Third Semester (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resources Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Boosting Creativity 2 | 3
  • Digital Skills Development 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 2

Fourth Semester (21 CH | 30 ECTS)

FOURTH SEMESTER (21 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Digital Economy 2 | 3
  • Innovation and Design Thinking 2 | 3
  • Digital Leadership 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Fifth Semester (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • Introduction to Data Science 2 | 3
  • Digital Transformation 2 | 3
  • Entrepreneurship in Digitalization 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 3

Sixth Semester (21 CH | 30 ECTS)

FIFTH SEMESTER (30 ECTS)

  • Cross-Cultural Management 7 | 10
  • Ethics, Organizations and Society 7 | 10
  • Research Methods and International Project Part I 7.5 | 10

Seventh Semester (22 CH | 30 ECTS)

SIXTH SEMESTER (30 ECTS)

  • Corporate Strategy 7 | 10
  • International Marketing 7 | 10
  • Research Methods and International Project Part II 7.5 | 10

Graduation Requirements

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

  • Research Methods (with a pass) |
  • Dissertation Seminar |
  • Final Case: Marketing (10%) |
  • Final Cases: Digital Entrepreneurship (10%) |
  • Dissertation (80%) |

Diploma of Advanced Studies (Optional)

Eighth Semester (21 CH | 30 ECTS)

SIXTH SEMESTER (21 CH | 30 ECTS)

  • Strategic Management 3 | 4
  • Budgeting & Control 3 | 4
  • Organizational Communication 2 | 3
  • Cases in Marketing 2 | 3
  • Cases in Digital Entrepreneurship: Start-up Incubator 2 | 3
  • Web Design & Web Analytics 2 | 3
  • Fintech: Digitalization in Finance 2 | 3
  • Digital Graphic Design & Management 2 | 3
  • Digital Reputation & Intellectual Property Rights 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
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