How to Create Buyer Personas Fit for the Digital Age
If you don’t understand your audience, it’s unlikely that you will ever develop marketing communications ...
EU Alumnus Hidayat Heydarov, Data Scientist and Product Owner at Mercedes-Benz.io
EU alumnus Hidayat Heydarov works at Mercedes-Benz.io as a data scientist and product owner. Hidayat graduated with a BA in International Business from EU Business ...
Communications and PR in the Changing Automotive Industry
The automotive industry is experiencing one of its most exciting eras. Megatrends such as autonomous ...
4 Inspiring Examples of Influencer Marketing
In our hyper-connected digital age it is essential to establish a social media presence in order to forge meaningful relationships with prospective ...
EU Alumnus Zia Siddiqui – Consultant at Boston Consulting Group
EU alumnus Zia Siddiqui has been working as a Consultant at Boston Consulting Group for five years now. ...
5 Careers in the Fashion Business You Didn’t Know Existed
Looks can be deceiving. This old adage applies to fashion more than any other industry. ...
4 High Paying Careers that Didn’t Exist A Decade Ago
A decade ago, the world was a very different place. New technologies have made our ...
EU Business School Talent Day 2020
On Friday 21st February, more than 400 students from EU campuses in Barcelona, Geneva, Montreux ...
5 Key Influencer Marketing Trends for 2020 And Beyond
Influencer marketing is here to stay. The industry is growing faster than ever and key ...
5 Oscar-Winners That Are Also Extraordinary Entrepreneurs
The 92nd Oscars ceremony, which recognizes the best films of 2019, is just around the ...