Study in Munich

Join EU at Oktoberfest 2017!

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It’s that time of the year again! For the tenth year running, EU Business School Munich is hosting an alumni get-together at the world-renowned Oktoberfest. It’s the perfect opportunity to meet like-minded people or catch up with friends and colleagues over a drink (or two).

This exciting event will take place on Friday, September 22 from 3.30-6.30 p.m. If you’d like to attend, RSVP by emailing Norma Tecuatl at

What to expect at Oktoberfest

Dating back to 1810, Oktoberfest is the world’s largest annual beer festival, with around 6 million people from around the world attending each year. It takes place in the festival ground of Thereisienwiese, located just opposite the EU Munich campus.

This year, the festivities kick off on Saturday, September 16 with an official opening ceremony. Here, the Mayor of Munich will have the honor of tapping the first keg of Oktoberfest beer. After this, visitors can begin to enjoy the range of Bavarian beers on offer in the different beer tents. In addition to the beer, you’ll find plenty of food stalls, parades, fairground rides and more.

Oktoberfest runs until Tuesday, October 3. Entrance is free and reservations are not necessary, but remember to get there early as the tents fill up quickly.

Three facts you probably didn’t know about Oktoberfest

  1. Why is it called ‘Oktoberfest’ when it takes place in September? Well, the very first Oktoberfest in 1810 was held in honor of the Bavarian Crown Prince Ludwig’s marriage to Princess Therese von Sachsen-Hildburghausen. It began on October 12. In the following years, the festival was moved forward to September to allow for better weather.
  2. Bavarians don’t actually call it ‘Oktoberfest’. In fact, they fondly refer to the much-loved festival as ‘Die Wiesn’ because it takes place in Theresienwiese, which is named after Princess Therese.
  3. The position of your bow on your dirndl apron reveals your marital status. An age-old tradition when it comes to Oktoberfest costumes, women are supposed to tie their dirndl apron according to their relationship status. A bow on the left-hand-side means the woman is single, on the right signifies that she is taken and if it’s in the middle, she may be undecided.

Don’t forget, if you’d like to attend, RSVP by emailing Norma Tecuatl at

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