Deciding on the best degree to study can be a tough decision, especially when there are so many different qualifications to choose from.
If you want a future career that’s flexible, fast-paced and focused on communicating information, PR could be the perfect degree choice for you.
Keep reading to discover whether a communication and public relations degree could be your next right move.
What is a public relations degree?
Public relations involves communicating information about an individual or organization in order to create a better public image.
This can include things like announcing when a company launches a new product, reaching out to customers on social media, or organizing interviews with people who work for a company.
In studying a public relations degree, you’ll be given the opportunity to explore all of the different avenues that comprise the sector, giving you a clear direction in which to take your career upon graduating.
During your studies you’ll learn about effective communication, how to connect with different audiences, how to improve your writing skills, collaborate with media professionals, and creating exposure for businesses and clients.
PR is often viewed as a glamorous field. However, there is considerable pressure involved in being the person responsible for looking after a company’s image.
A degree in public relations is a very well-rounded qualification that can help you enter a range of jobs. Throughout your studies, you’ll learn a set of desirable skills that many employers consider to be of value.
What can you do with a public relations degree?
A public relations degree could be the stepping stone that you need to make a strong start on the career ladder once you graduate.
During your time studying this degree, you’ll be learning a range of skills that will make you extremely attractive to potential employers.
Some of the jobs that you could enter after studying for a degree in public relations include:
- Events manager
- Advertising account executive
- Marketing executive
- Advertising copywriter
- Social media manager
- Public relations officer
- Media researcher
- Public affairs consultant
Because public relations is such a broad subject, a degree in this field can set you up for success once you graduate. This also makes it a good option for people who know they want to get a degree but aren’t sure of the type of field in which they’d like to work in the future – a degree of this nature can open many doors.
With a communications and public relations degree, many people work for PR agencies, where you are in charge of managing the reputation of a number of different clients. The other option is working as an in-house PR specialist for a brand where you are responsible for maintaining the reputation of the company that you work for.
Other employers who may be looking for PR graduates include:
- Marketing agencies
- Media communication firms
- Political organisations
- Public affairs agencies
- Advertising firms and content agencies
How much can you earn with a public relations degree?
For many people, a university degree can often ensure their ability to achieve a high salary after graduation, and this is the case for public relations graduates.
While some entry-level jobs in public relations are not always the most well-paid, you can easily work your way up and earn a significant income.
For example, in the USA, the average public relations specialist can make a salary of $61,150. However, depending on your company and your role, you could earn even more.
Studying communications and public relations at EU Business School
At EU Business School, we have two options for students who want to study communications and public relations: a bachelor’s degree or our MBA program.
Our Bachelor of Arts in Communication & Public Relations program is seven semesters/three years long and will prepare students for a range of different career options.
Not only do students learn PR-specific skills and knowledge, but they are also equipped with a good understanding of current business trends and challenges that are vital when entering the world of business after graduation.
Over the course of this program, some of the modules that you will study include:
- Written communication skills
- Global economics
- Social media marketing
- Sales & purchasing management
- Event & conference management
- Public relations campaigns
- Marketing across cultures
After three years of studying, students will:
- Have an in-depth understanding of the field of public relations and how to plan and execute public relations campaigns.
- Have developed knowledge of other fields relevant to public relations, such as advertising, marketing, research and management.
- Have a good knowledge of communication theories and how they can be applied to real-world situations.
- Have excellent written and verbal communication skills.
After graduation, our students have gone on to work in roles such as communications managers, social media managers, technical writers, and campaign managers in a range of industries and fields.
An alternative option for students who want to advance their careers in the field of public relations is our MBA in Communication & Public Relations program.
This one-year (full-time) or two-year (part-time) program equips students with all the skills they need for a successful career in the fields of communications and public relations.
This course includes modules such as:
- Organizational behaviour
- Marketing in a digital world
- Data analysis for managers
- Communication for success
- Information systems and technology
- Public speaking and public communication
- Practical applications in public relations
Upon completion of our BA and MBA courses our students will be prepared for a career in public relations, advertising, marketing and communications.
Students from our MBA course are then able to go on roles such as heads of corporate communication, fundraising managers, directors of public relations and media directors.