EU Business School
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EU Business School

Experiential Learning

Learning is more than just reading from a textbook when you study at EU Business School. Our programs emphasize experiential learning; a method that focuses on case studies and hands-on experience. This is furthered by our strong connections to real businesses and businesspeople. Students can interact with industry experts and business leaders right on EU's doorstep. Guest speakers often visit EU campuses to share their expertise and have even been known to help keen students find internships, employment and other opportunities through their extensive network of contacts. The Learning From Leaders series is a key initiative across EU Business School. Take a look at our impressive past guests below.


Learning From Leaders

Students directly connect to businesses through company visits to local and international organizations, an integral part of the curriculum at EU. These company visits give students behind-the-scenes access and a privileged look at how businesses operate, while providing an additional opportunity for firsthand interaction with leaders.

peter Brabeck

Peter Brabeck-Letmathe

Emeritus Chairman of Nestlé

Jean Claude Viever

Jean-Claude Biver

President of the LVMH Watch Division, Chairman of Hublot, Zenith Watches and CEO of TAG Heuer

Patrick de Masenerie

Patrick de Maeseneire

Former CEO of Adecco Group

Adolf Ogi

Adolf Ogi

Former President of Switzerland

Brian Cookson

Brian Cookson

Former President of the Union Cycliste Internationale (UCI)

Dr. Raghavan Seetharaman

Dr. Raghavan Seetharaman

CEO of Doha Bank Group

Kofi Annan

Kofi Annan

7th Secretary-General of the United Nations

Yves Leterme

Yves Leterme

Former Prime Minister of Belgium and Secretary-General of the International Institute for Democracy and Electoral Assistance (IDEA)

Alain Delamuraz

Alain Delamuraz

Vice President of Blancpain

S P Hinduja

Srichand P Hinduja

CEO & President of Hinduja Group

Alexandre Zeller

Alexandre Zeller

Chairman of Crédit Suisse


Paul Bulcke

Chairman of Nestlé

Michael Møller

Michael Møller

Director-General of United Nations Office at Geneva

Mathieu Jatton

Mathieu Jaton

CEO of the Montreux Jazz Festival

Andres Dose

André Dosé

Former CEO of Swiss International Air Lines

Kurt Kupper

Kurt Kupper

CEO of Reuge


Company Visits

Camp Nou

Barcelona Campus

The Camp Nou stadium is home to Futbol Club Barcelona, one of the most valuable sports team in the world, holding the record for the most Inter-Cities Fairs Cup, UEFA Super Cup and FIFA Club World Cup wins. With a seating capacity of 99,354, Camp Nou is the largest football stadium in Europe.

Our Barcelona students are taken on a tour of the facilities where they learn about the club's operations, its management practices and plans for the future.

BMW Factory

Munich campus

BMW, headquartered in Munich, Germany is one of the best-selling luxury automanufacturers in the world. With remarkable productivity, the Munich factory alone produces 950 cars and 3,000 engines every day.

Students are taken on a tour to see the well-established protocols, working methods and management style used to produce such a high-quality product, while given the chance to contribute in an interactive Q&A session with BMW personnel.

United Nations

Switzerland campuses

The United Nations Office in Geneva is a nexus of diplomacy, hosting over 8,000 meetings each year. Second in size after the organization's main headquarters in New York, the Geneva office is key for international relations and global development.

Students will visit the office and learn about the history of the UN, as well as the administrative and logistical complexities of running such a large and multifaceted organization.


Geneva Campus

Each year, a group of EU students visit Baselworld, the world’s leading event for the watch and jewelry industry, held in Basel, Switzerland. The event hosts 2,100 exhibitors from over 45 countries, including the world's most exclusive watch and jewellery brands. The event is a privileged opportunity for our students to meet and interact directly with the industry’s leaders, from CEOs to presidents.


Barcelona campuses

Barcelona-based startup Typeform helps users create online forms and enable anyone to generate custom questionnaires and surveys. First launched in 2012, its forms have generated a whopping 6 million visits. Its client portfolio includes corporations and brands such as Adobe, Airbnb, the BBC, the Financial Times, Quartz and many more.

Connecting Students to the World

Across our network, we consider it a priority to build and maintain strong links with companies operating in the local area. These relationships come with three main advantages for our students:

  • internship or employment opportunities;
  • company visits to business headquarters;
  • guest lectures on EU campuses by leading businesspeople.

Student Statistics

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