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David Friedman

Marketing Lecturer
Geneva Campus

Professor David Friedman is passionate about encouraging EU Business School’s diverse student body to share their unique experience and empowering them to challenge conventional wisdom. With a background in international B2B and B2C marketing, gained through senior roles with some of the world’s most renowned brands, David brings a wealth of experience to EU Business School. In addition to his role as a member of the EU Business School Faculty, David consults, and acts as a Director for a Geneva-based NGO. He holds a B.A Honours Degree in International Relations from the University of Toronto, as well as an MBA from the Rotterdam School of Management and the Kenan-Flagler School of Business at the University of North Carolina at Chapel Hill.            

David Friedman

Key to a great education is the confidence to bring one’s views to the table, to question, and to be open to learning continuously.

David Friedman

Education

  • 2019-23

    Doctoral Candidate, SDA Bocconi

  • 1999-01

    MBA, Rotterdam School of Management and Kenan-Flagler Business School, UNC at Chapel Hill

  • 1990-94

    B.A. Honours, International Relations, University of Toronto

Employment

  • 2015-21

    Strategic Marketing and Brand Governance Director, AGCO International

  • 2014-15

    Marketing Communications Manager, Caterpillar

  • 2007-13

    Various roles, Nissan Europe, including Product Manager and Marketing Director

  • 2001-07

    Various roles, Ford of Europe, including European Brand Insights Manager

  • 1995-99

    Senior Marketing Manager, CIBC Wealth Management

Teaching

  • 2022-

    Lecturer in Marketing, EU Business School

  • 2015-20

    Guest lecturer, EU Business School and SDA Bocconi

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