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MBA - International Marketing

MBA in International Marketing

The MBA in International Marketing (90 ECTS) is a one-year, three-term, full-time degree or a two-year, six-term part-time degree with start dates in October, January and March.

During the first two terms, students study core courses for a solid grounding in essential business disciplines. During the third term, students will study courses relating specifically to international marketing, such as digital marketing strategies and sales management. In order to graduate, students must complete a management research methods module and a dissertation.

Students who choose to earn a second distinct qualification (a state-accredited degree from the University of Roehampton (UoR) in London, U.K.) must complete 120 ECTS by completing a final EU business competency simulation and a UoR dissertation in addition to the EU MBA coursework.


Term 1

(18 CH  | 23 ECTS)

TERM I (18 CH | 23 ECTS)

  • Management Skills 3 | 4
  • Organizational Behavior 3 | 4
  • Managerial Accounting 3 | 4
  • Marketing 3 | 4
  • Quantitative Business Methods 3 | 4
  • Negotiation (seminar) 1 | 1
  • Business Law (seminar) 1 | 1
  • Crafting Your Future 1 | 1

Term 2

(21 CH  | 27 ECTS)

TERM II (21 CH | 27 ECTS)

  • Finance 3 | 4
  • Human Resources Management 3 | 4
  • Global Economics 3 | 4
  • Strategic Management 3 | 4
  • Management Information Systems 3 | 4
  • Business Strategy Simulation 3 | 4
  • Job Career Planning (seminar) 1 | 1
  • Communication Skills (seminar) 1 | 1
  • Crafting Your Future 1 | 1

Term 3

(15 CH  | 20 ECTS)

TERM III (15 CH | 20 ECTS)

  • International Marketing 3 | 4
  • Sales Management 3 | 4
  • Marketing Research 3 | 4
  • Digital Marketing Strategies 3 | 4
  • Advertising & Media 3 | 4

Graduation Requirements

GRADUATION REQUIREMENTS

  • EU Dissertation 15 | 20
  • EU Research & Dissertation Seminars* |

*EU research & dissertation seminars will be taken over two terms


Learning Outcomes
 

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

1

2

3

4

Explore how companies make the most of their investments; from managing data to communications.

Apply key principles that enhance communication and effectiveness.

Analyze the functions of HR management and explore its strategic importance.

Analyze and create alternative investment projects.

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