Our international marketing MBA graduates are frequently pursued by high-profile corporations and global agencies for both their knowledge and international experience. Throughout the program, students are exposed to a practical curriculum which includes distribution channel management, integrated communications, consumer behavior. It also emphasizes current developments in digital-marketing and changes in advertising and media to equip graduates with the necessary mindset to be game-changing international marketers.
Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:
Explore how companies make the most of their investments; from managing data to communications.
Apply key principles that enhance communication and effectiveness.
Analyze the functions of HR management and explore its strategic importance.
Analyze and create alternative investment projects.
How You Earn Your Degree
The MBA in International Marketing (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
(18 CH | 23 ECTS)
(21 CH | 27 ECTS)
(15 CH | 20 ECTS)
*EU research & dissertation seminars will be taken over two terms