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EU Business School

MBA in Leisure & Tourism Management

The MBA in Leisure & Tourism Management (90 ECTS) is a one-year, three-term, full-time degree or a two-year, six-term part-time degree with start dates in October, January and March.

During the first two terms, students study core courses for a solid grounding in essential business disciplines. During the third term, students will study courses relating specifically to leisure and tourism management, such as strategic tourism management and culture and cross-cultural management in tourism. In order to graduate, students must complete a management research methods module and a dissertation.

Students who choose to earn a second distinct qualification (a state-accredited degree from the University of Roehampton (UoR) in London, U.K.) must complete 120 ECTS by completing a final EU business competency simulation and a UoR dissertation in addition to the EU MBA coursework.

Term 1

(18 CH  | 23 ECTS)

TERM I (18 CH | 23 ECTS)

  • Management Skills 3 | 4
  • Organizational Behavior 3 | 4
  • Managerial Accounting 3 | 4
  • Marketing 3 | 4
  • Quantitative Business Methods 3 | 4
  • Negotiation (seminar) 1 | 1
  • Business Law (seminar) 1 | 1
  • Crafting Your Future 1 | 1

Term 2

(21 CH  | 27 ECTS)

TERM II (21 CH | 27 ECTS)

  • Finance 3 | 4
  • Human Resources Management 3 | 4
  • Global Economics 3 | 4
  • Strategic Management 3 | 4
  • Management Information Systems 3 | 4
  • Business Strategy Simulation 3 | 4
  • Job Career Planning (seminar) 1 | 1
  • Communication Skills (seminar) 1 | 1
  • Crafting Your Future 1 | 1

Term 3

(15 CH  | 20 ECTS)

TERM III (15 CH | 20 ECTS)

  • International Tourism Management 3 | 4
  • Strategic Tourism Marketing 3 | 4
  • Environments of Tourism 3 | 4
  • Culture & Cross-Cultural Management in Tourism 3 | 4
  • Digital Business in Tourism 3 | 4

Graduation Requirements

GRADUATION REQUIREMENTS (14 CH | 20 ECTS)

  • EU Research & Dissertation Seminars* |
  • EU Dissertation 15 | 20

*EU Research & Dissertation Seminars will be taken over 2 terms


Learning Outcomes
 

In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. Students will:

1

2

3

4

Investigate the impact of tourism planning and development on economic, sociocultural and physical environments.

Look at business from the point of view of both the consumer and the service provider.

Explore issues that concern host-visitor relationships.

Study the major processes within marketing through case studies and class discussion.

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