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BA - Bachelor of Arts in Sports Management

Undergraduate Program in Switzerland
BA - Bachelor of Arts in Sports Management

Sports organizations and clubs earn billions each year. The rapid expansion of this market opens the door to diverse opportunity but also greater competition. This program is for students who are passionate about sports, management, finance and leadership. It prepares them with the specific skills to meet the challenges of this competitive atmosphere through courses in negotiation, legal and ethical issues in sports sponsorship, consumer behavior and sports psychology.



Learning Outcomes
 

The program combines knowledge of the sports world with business and management courses, based upon a foundation of real-world case studies. In addition, students who take this program will also:

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Gain insight and knowledge of new developments in the professional and recreational sports industries.

Apply theoretical knowledge to practical business situations, simulated by case studies.

Understand current business issues through required readings and research.

Demonstrate proficient oral and written communications skills.

 


 

Structure
 

Option one: single qualification

This is a six-semester, three-year program with 210 ECTS. The first year is comprised of core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn a private, internationally-accredited bachelor’s degree from EU Business School Switzerland.

Option one: single qualification course breakdown


Year 1

First Semester (22 CH | 30 ECTS)

FIRST SEMESTER (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writing Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Second Semester (22 CH | 30 ECTS)

SECOND SEMESTER (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 2

Third Semester (21 CH | 30 ECTS)

THIRD SEMESTER (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resources Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Sports Sociology 2 | 3
  • Public & Media Relations in Sport 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Fourth Semester (21 CH | 30 ECTS)

FOURTH SEMESTER (21 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Sports Psychology 2 | 3
  • Event Management 2 | 3
  • Sports Broadcasting 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Year 3

Fifth Semester (21 CH | 30 ECTS)

FIFTH SEMESTER (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • Sports Data & Analysis 2 | 3
  • Sports Marketing 2 | 3
  • Legal & Ethical Issues in Sport 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Sixth Semester (21 CH | 30 ECTS)

SIXTH SEMESTER (21 CH | 30 ECTS)

  • Strategic Management 3 | 4
  • Budgeting & Control 3 | 4
  • Organizational Communication 2 | 3
  • Cases in Marketing 2 | 3
  • Cases in Sports Management 2 | 3
  • Sponsoring & Sports Communications 2 | 3
  • International Sports Management 2 | 3
  • Sports Career Development 2 | 3
  • Sports Facility Planning & Management 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Graduation Requirements

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

GRADUATION REQUIREMENTS (23 CH | 30 ECTS)

  • Research Methods (with a pass) |
  • Dissertation Seminar |
  • Final Case: Marketing (10%) |
  • Final Case: Sports Management (10%) |
  • Dissertation (80%) |




Option two: dual qualification

This is a seven semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the third, fourth and fifth semesters. In the third year, you will focus on international business modules to equip you with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, you graduate with a private internationally-accredited bachelor’s degree from EU Business School Switzerland and a state-accredited BSc (Hons) in International Business from the University of Roehampton in London.

Students who wish to further their knowledge in a specialization can take an additional semester and earn a Diploma of Advanced Studies (30 ECTS) which is accredited and state-recognized (título propio) from Universidad Católica de Murcia (UCAM), Spain.

Option two: dual qualification course breakdown


Year 1

First Semester (22 CH | 30 ECTS)

FIRST SEMESTER (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writing Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Second Semester (22 CH | 30 ECTS)

SECOND SEMESTER (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Third Semester (21 CH | 30 ECTS)

THIRD SEMESTER (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resources Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Sports Sociology 2 | 3
  • Public & Media Relations in Sport 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Year 2

Fourth Semester (21 CH | 30 ECTS)

FOURTH SEMESTER (21 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Sports Psychology 2 | 3
  • Event Management 2 | 3
  • Sports Broadcasting 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Fifth Semester (21 CH | 30 ECTS)

FIFTH SEMESTER (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • Sports Data & Analysis 2 | 3
  • Sports Marketing 2 | 3
  • Legal & Ethical Issues in Sport 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 3

Sixth Semester (21 CH | 30 ECTS)

FIFTH SEMESTER (30 ECTS)

  • Cross-Cultural Management 7 | 10
  • Ethics, Organizations and Society 7 | 10
  • Research Methods and International Project Part I 7.5 | 10

Seventh Semester (22 CH | 30 ECTS)

SIXTH SEMESTER (30 ECTS)

  • Corporate Strategy 7 | 10
  • International Marketing 7 | 10
  • Research Methods and International Project Part II 7.5 | 10

Graduation Requirements

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

GRADUATION REQUIREMENTS (23 CH | 30 ECTS)

  • Research Methods (with a pass) |
  • Dissertation Seminar |
  • Final Case: Marketing (10%) |
  • Final Case: Sports Management (10%) |
  • Dissertation (80%) |

Diploma of Advanced Studies (Optional)

Eighth Semester (21 CH | 30 ECTS)

SIXTH SEMESTER (21 CH | 30 ECTS)

  • Strategic Management 3 | 4
  • Budgeting & Control 3 | 4
  • Organizational Communication 2 | 3
  • Cases in Marketing 2 | 3
  • Cases in Sports Management 2 | 3
  • Sponsoring & Sports Communications 2 | 3
  • International Sports Management 2 | 3
  • Sports Career Development 2 | 3
  • Sports Facility Planning & Management 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
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