The BA (Hons) in Business Management (Marketing) program gives you the right knowledge and tools to excel in today’s postmodern marketing environment. You will be introduced to the fundamentals of the field and understand how marketing functions and interacts with the different departments of real businesses and with customers. The ability to combine elements from different business disciplines is vital to a career, and key to a graduate’s development as a successful “marketeer”.
- A state-accredited BA (Hons) in Business Management (Marketing) degree awarded by the University of Derby, U.K.
- The BA (Hons) in Business Management (Marketing) has the additional benefit of being accredited by the Chartered Management Institute (CMI), which gives students the possibility of achieving an additional qualification: CMI's Diploma in Management and Leadership.
Students completing this major pursue careers in:
Advertising and copywriting
A sample of the BA (Hons) in Business Management (Marketing) program courses:
Brand Impact & Popular Culture
Marketing Across Cultures
“The entrepreneurial environment at EU is fantastic. A lot of the teachers actually own their own businesses, so when they give you assignments, you really feel the need to do it as if it were real life.”
Rochelle Peetoom, Founding Partner at Bon & Petit, Bachelor of Business Administration
Choose the Best Location for You
Our BA (Hons) programs are offered on our Barcelona and Munich campuses and it is possible to transfer. Study the way you like. Choose your location:
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