The Business Management (Marketing) program gives students the right knowledge and tools to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers. The ability to combine elements of different business disciplines is vital to a successful business career, and key to development as a successful “marketeer”. The skills students learn through the program will help them excel in the marketing field.
The BA (Hons) in Business Management (Management) of 180 ECTS has a duration of six semesters/three-years. Start dates are October and February.
This degree is from the University of Derby recognized as one of the top universities in the U.K. It ranked 26th overall in The Guardian University Guide 2020 and, in the subject areas of business, management, marketing and finance, it ranked in the top 10.
If you wish to learn more about the structure and courses undertaken in the BA (Hons) in Business Management (Marketing), please click on the program tab above.
Students completing this major pursue careers in:
Advertising and copywriting
A sample of the BA (Hons) in Business Management (Marketing) program courses:
Brand Impact & Popular Culture
Marketing Across Cultures
On successful completion of this program, you earn:
- A state-accredited BA (Hons) in Business Management (Marketing) degree from University of Derby, U.K.
- The BA (Hons) in Business Management (Marketing) is additionally accredited by the Chartered Management Institute (CMI) which gives students the possibility of achieving an extra international qualification: CMI’s Diploma in Management and Leadership.
“The entrepreneurial environment at EU is fantastic. A lot of the teachers actually own their own businesses, so when they give you assignments, you really feel the need to do it as if it were real life.”
Rochelle Peetoom, Founding Partner at Bon & Petit, Bachelor of Business Administration
Choose the Best Location for You
Our BA (Hons) programs are offered on our Barcelona and Munich campuses and it is possible to transfer. Study the way you like. Choose your location:
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