Master in Marketing

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

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Note: From fall 2020 onward, we will be back on campus. We will apply an innovative on-campus hybrid learning approach. Our flexible on-campus hybrid methodology prioritizes classes on campus and combines the best of face-to-face and virtual learning.
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• A state-recognized, university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
• A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Zev Siegl, co-founder of ubiquitous brand Starbucks, inspired EU students with his startup story, shared his thoughts on crucial topics including equality and sustainability, and offered invaluable insights for budding entrepreneurs.

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Studying a Master in Marketing at EU Montreux gives students the opportunity to study in a city where sports, music and business converge. The charming and historic city sits on the shores of Lake Geneva with views of the Alps and is famously host to the world-famous Montreux Jazz Festival.

Students from all over the world choose to study business in Montreux thanks to the beautiful surroundings, and the endless array of amenities for sports from sailing to skiing. The Lake Geneva region is also notable for its extraordinary number of major institutions and multinationals, as well as the numerous technology companies and startups which flourish here. This provides students with fantastic opportunities for networking and building contacts, as well as visiting leading companies and institutions as part of EU’s commitment to experiential learning. In addition, students will quickly feel at home in Montreux’s close-knit, culturally diverse and multilingual community.

Barcelona

Geneva

Online

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

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