Master in Marketing
Duration
Three terms/one year
Number of Credits
60 ECTS
Start dates
October, January & March
Language
English
Fees per term
CHF 9,600
Location
Montreux
Overview
Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.
Note: We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.
DISCOVER OUR START DATES FOR SPRING 2021 »
Degree Awarded
- A state-recognized, university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning From Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.
Zev Siegl, co-founder of ubiquitous brand Starbucks, inspired EU students with his startup story, shared his thoughts on crucial topics including equality and sustainability, and offered invaluable insights for budding entrepreneurs.
Benefits of Studying a Master's
Improve
critical-thinking skills
and learn to be a
problem-solver
Join the alumni
network
of 27,000+ members
Gain specialist
knowledge
to excel in your chosen profession
Why Montreux?
Studying a Master in Marketing at EU Montreux gives students the opportunity to study in a city where sports, music and business converge. The charming and historic city sits on the shores of Lake Geneva with views of the Alps and is famously host to the world-famous Montreux Jazz Festival.
Students from all over the world choose to study business in Montreux thanks to the beautiful surroundings, and the endless array of amenities for sports from sailing to skiing. The Lake Geneva region is also notable for its extraordinary number of major institutions and multinationals, as well as the numerous technology companies and startups which flourish here. This provides students with fantastic opportunities for networking and building contacts, as well as visiting leading companies and institutions as part of EU’s commitment to experiential learning. In addition, students will quickly feel at home in Montreux’s close-knit, culturally diverse and multilingual community.
Faculty
EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.
The EU Experience
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Success Stories
EU prepared me for taking on future challenges and also helped me a lot with networking. Actually, it was here at EU, through their networking events, that I got offered my current position.
Carla Solimano, Master in Digital Business
Peru