Master in Tourism &
Hospitality Management

This course focuses on the management of organizations. It will examine the skills and functions needed by managers to run efficient and effective organizations. Themes such as motivation, communication, leadership and strategy will be covered.

3 CH | 4 ECTS

This course gives students a geographical, political and economic understanding of contemporary tourism, with special focus on the impact of natural resources and global climate change. This fundamental knowledge is used as a framework for identifying and understanding the drivers of tourism and for making forecasts about emerging trends in the industry. Through practical case studies and theoretical learning techniques, students will learn how to compose an international and regional picture of geopolitics and geo-economics and their influence on tourism.

3 CH | 4 ECTS

Digital Marketing Strategies takes core marketing concepts one step further by presenting a broad spectrum of e-marketing design and planning strategies that go hand-in-hand with state-of-the-art digital advertising tools.

3 CH | 4 ECTS

This course provides students with in-depth knowledge of how an organization can offer value to the customer using both tangible and intangible facets. This module will examine the parameters which need to be managed to situate the organization in a strong market position. Students will be introduced to key factors influencing customer behavior in this sector together with the concepts and principles of marketing management. At the end of the course, students will produce a strategic marketing plan for a tourism and hospitality organization.

3 CH | 4 ECTS

This seminar addresses the modern management process, including decision-making and planning, motivating others and efficient communication. Students will focus on exploring the rationale of organizational design and structure to achieve firm objectives, positive employer- employee relations, managerial ethics and the use of control systems.

1 CH | 2 ECTS

The course draws together and develops concepts of the hospitality sector, events management, leisure and recreational management, cultural heritage, and luxury and travel issues. Students analyze the complex inter-relationships between the public and private sectors in tourism development, and evaluate philosophical issues concerning the development of tourism in different cultures and societies.

3 CH | 4 ECTS

The course focuses on the roles, duties and tools associated with customer relationship management in the digital era. It also teaches the use of software tools such as CRM, which have become an industry standard.

3 CH | 4 ECTS

This course examines the functional area of operations management in the tourism industry. Topics include decision-making, capacity planning, aggregate planning, forecasting, inventory management, distribution planning, project management and quality control. Students learn how to use a range of concepts and analytical tools to solve common operational problems.

3 CH | 4 ECTS

Design thinking is a method that applies creativity to come up with novel solutions to tough problems. The process involves being immersed in a problem space, thinking creatively around pain points and opportunity areas, then iteratively prototyping totally new solutions. It focuses on listening, user empathy, whole brain thinking, collaboration and experimentation. Design thinking can be applied within any team and in any field, from architecture and design to healthcare and product development. Everything is a result of design thinking, and its techniques and tools can also be applied to problems in the non-profit and public sectors.

3 CH | 4 ECTS

This seminar aims to provide students with the necessary skills for effective communication of a luxury brand. Based on storytelling and persuasion, students will learn the importance of creativity, being authentic and building an experience for the customer.

1 CH | 2 ECTS

This course provides students with a broad perspective of hospitality organizations and their operations, and gives insights into the origin, meanings and development of hospitality management. Students will analyze and reflect on the different cultural concepts of hospitality. In addition, students will be able to demonstrate a critical awareness of the boundaries of hospitality.

3 CH | 4 ECTS

This course focuses on innovation management leadership. Presented in three modules, students will gain an understanding of innovation and the various leadership roles within organizations. Students will not only gain an understanding of how to lead innovation, but also how to develop as innovative thinkers.

3 CH | 4 ECTS

This course focuses on the most innovative materials and latest technologies used in design. Emphasis is placed on the complex role materials play within a design process, innovation, society and a critical view. The students participate in a project and will work on real case studies for discussion during the course.

3 CH | 4 ECTS

This course explores creativity, its relationship with innovation, and how design thinking, a creative process, is used for strategic innovation. Students learn in a hands-on, interactive way, exploring first their comfortable creative territories, and then to embrace ambiguity and go outside their comfort zones to discover new approaches to the creative process. Through reflection, introspection and philosophy students explore their own creativity and what it means to be creative.

3 CH | 4 ECTS

This seminar aims to provide students with the necessary skills for effective communication of a luxury brand. Based on storytelling and persuasion, students will learn the importance of creativity, being authentic and building an experience for the customer.

1 CH | 2 ECTS