BA - Bachelor of Arts in
Digital Business, Design
& Innovation
(título propio)

The course is designed to introduce the principles of business management within a modern organizational environment. Students will explore major theories of management, critically examining a variety of management functions, including planning, organizing, digital transformation, leading and controlling. They will study the various environmental frameworks under which organizations operate, and gain insights into in-depth, specialist areas which form the basis of subsequent courses.

3.5 CH |  5 ECTS

This course serves as an introduction to the key concept of people management within contemporary organizations. It outlines the strategic need of an organization to attract, develop, motivate and retain talent via departmental functions and managerial skill sets. The course focuses on issues concerning people management from the perspective of both organization and employee. It examines cutting-edge global organizations and small medium enterprises across a variety of industries, analyzing the importance of workforce management in acquiring competitive advantages.

3.5 CH | 5 ECTS

This course is designed to prepare students for work as effective marketing managers within increasingly competitive environments. The course provides a foundation on the principles of marketing, teaching students how to analyze market forces in order to make decisions, while exploring processes related to segmentation, targeting and brand positioning. The importance of user experience is studied through the lenses of customer-centric approaches and consumer aspirations, with particular regard to the appeal of environmentally friendly products and the impact of social media.

3.5 CH | 5 ECTS

This course is designed to assist students in developing written and oral communication skills for both business and academic environments. The course provides an introduction to business communication theory, whilst developing students’ understanding of university writing standards, improving research and citations skills and awareness of standard academic writing practices. Audience analysis, intercultural communication and strategic messaging are covered, together with the differences between virtual and in-person presentation methods, which are studied in order to prepare students for work in a digital business environment.

3.5 CH | 5 ECTS

This course focuses on the fundamentals of accounting and finance, encompassing the processes involved in evaluating, creating and interpreting financial statements. Governance and regulatory issues are studied, and students acquire a comprehensive knowledge of accounting tools together with general financial acumen, including concepts such as ethical behavior in the context of fraud and corporate governance, common forms of business ownership, and present and future value. Such competencies are essential for managers working across a variety of industries and are crucial for making informed investment decisions.

3.5 CH | 5 ECTS

Innovative Technology in Business provides first-year students with a concise understanding of how technology has led to transformations in business operations at the global level. The course explores the components necessary to nurture innovation, and outlines the risks that companies face in failing to adapt to, and incorporate, new technological advances. Students gain an understanding of innovation concepts such as information systems implementation, contemporary data management practices, open-source software and cloud storage solutions. They will study the application of innovative technological products and processes within small, medium and large organizations, together with the ethical implications of data collection and behavioral surplus

3.5 CH | 5 ECTS

This course guides students through the fundamental project management concepts required to launch, lead and obtain benefits from projects in both private and non-profit organizations. Students explore the role of project management in achieving operational sustainability in competitive markets. They will gain an understanding of the impact of organizational culture on project outcomes, and learn about how defining scope, sequence, and objectives form part of the process. Causes of project failure, together with risk mitigation through planning and early phase initiative analysis are studied, providing a solid foundation in essential project management skills that can be applied across a range of different industries.

3.5 CH | 5 ECTS

This course provides a practical approach to data analysis, exploring trends, patterns and relationships in data to acquire information for quantitatively informed business decisions. Students will complete problem-solving exercises using Microsoft Excel’s spreadsheet software as the principal learning tool. Concepts such as descriptive statistics and visualization to extract insights are covered, in addition to the widely used business tools of statistical inference and regression analysis. Upon successful completion of the course, students will be able to summarize and present data sets, collect random samples from a population and evaluate fundamental probability as part of the decision-making process.

3.5 CH | 5 ECTS

The study of economics provides a lens to understand and interpret global issues and interdependencies amongst individuals, firms, and nations. A solid grounding in economics is essential for business managers, and policy makers to understand markets, risk, opportunity and profits. This course provides students with a complete understanding of the factors which affect economic decisions. They will study the main theories of international trade, the effects of global economic integration, and the role of international institutions and multinational companies. The module concludes with an overview of sustainability issues, and an exploration of development beyond economic growth.

3.5 CH | 5 ECTS

This integrated course guides students through the principles of acting in a sustainable and ethical manner whilst performing management roles. The module equips students with an understanding of the tools and strategies required for the responsible execution of projects in the modern business world. Students will study key concepts such as corporate social performance, law and compliance, ethical versus destructive leadership, and stakeholder engagement and management for value creation. They will learn about responsible supply chain and human resources management, ethical marketing and communication strategies, and how to apply activity mapping within the global context. The module ensures responsible management principles can be incorporated effectively across various business structures and functions.

3.5 CH | 5 ECTS

This course introduces the key concepts and practices that underpin successful advertising and brand communications. Students will learn how to develop comprehensive Integrated Marketing Communication (IMC) advertising campaigns exploiting online and offline channels, learn how to assess and select appropriate media for communications, and develop an understanding of branding and brand positioning, trends, visual thinking, advertising brief development, marketing principles, brand communications, media relations and client/agency work.

3.5 CH | 5 ECTS

This course introduces students to the concept of creativity as a leadership skill, developing their understanding of the most fundamental tools in design thinking. The structure of the course facilitates the application of the acquired skills and competences within the career planning process.  Students will study how creative approaches can be employed within fast-changing business environments to ensure effective operations. The course includes a focus on soft skills such as listening, user empathy, whole-brain thinking, and collaboration, and their importance for successful teamwork across all fields. Students will practice designing novel solutions and implementing creative strategies for business decisions. 

3.5 CH | 5 ECTS

Strategic marketing is the process of creating satisfied customers through the integration of all business functions and the continuous search for a sustainable competitive advantage. Students learn the importance of strategic marketing planning in the overall business plan. The course looks at strategic marketing from the customer and brand perspective and examines marketing strategy: targeting, achieving a sustainable competitive advantage and brand positioning.

3 CH | 4 ECTS

This provides an introduction to the fundamentals of business finance and their application to the usual financial issues and decision-making of business enterprises. This will familiarize students with the role of financial management in maximizing the value of the firm.

3 CH | 4 ECTS

Students will analyze the key functions of human resource management and explores the strategic importance of attracting, developing, motivating and retaining employees. The course covers topics such as recruitment and talent acquisition; training; employee development, mentoring and promotion; appraisals; fair compensation; conflict resolution and legal issues. It looks at the role of HR in creating innovative business practices and sustainable sources of competitive advantage, as well as the standard administrative functions of HR. It will also examine HR practices and regulatory labor issues in various national markets.

2 CH | 3 ECTS

Production and operations management are introduced in this course, which focuses on productivity analysis for improving business process orientation and creating a competitive edge. Key issues examined and discussed include inventory control systems, the planning of materials requirements and manufacturing resources and quality controls. Students undertake a production project throughout the semester in order to put the theory they learn into practice.

2 CH | 3 ECTS

This course explores the complexities of starting and developing a new business, including an assessment of personal strengths and weaknesses and analysis of existing opportunities and threats. It covers the following areas: opportunity analysis; basic requirements of a feasibility study; entrepreneurial management; and preparing a feasibility plan. The course is delivered through a mix of theory, case analysis, written assignments, readings and group and class discussion.

2 CH | 3 ECTS

Students are introduced to the principals of technology and information systems in today’s business environment. The course provides insight into how contemporary businesses leverage information technologies and systems to achieve corporate objectives. It provides an up-to-date and comprehensive overview of information systems used by businesses today, including real-world cases and discussion of significant contemporary topics, from big data and artificial intelligence, to data security and internet governance.

2 CH | 3 ECTS

Students are introduced to the principals of technology and information systems in today’s business environment. The course provides insight into how contemporary businesses leverage information technologies and systems to achieve corporate objectives. It provides an up-to-date and comprehensive overview of information systems used by businesses today, including real-world cases and discussion of significant contemporary topics, from big data and artificial intelligence, to data security and internet governance.

2 CH | 3 ECTS

In the current technological era of AI and big data management, human creativity enhances business performance because the generation of innovative ideas leads to competitive advantage. In this course, students will learn how to boost their creativity within organizations, thus driving them towards innovation.

3.5 CH | 5 ECTS

Digital thinking is transformative and is changing business models. Digital thinking and technology now impact almost every area of business. They have enabled consumers to become more informed and make their definitive purchase with greater care. Organizations must adapt to this digital growth if they want to achieve lasting customer success and be as profitable as possible. On this course, students will explore how a successful career can be built up in the digital age and examine how digital thinking has changed the way organizations and firms work. They will learn the key digital skills for enabling an organization to nurture customer relationships, establish itself as an industry thought leader and convert more buyers throughout the customer journey.

3.5 CH | 5 ECTS

This mandatory course, entitled Research Methods I, is designed specifically for all bachelor’s students in their second year of studies. The course is delivered as a skill-based seminar over a period of two semesters and is intended to enhance and improve their academic and research skills. The course acts as a guide and a practical stepping-stone to conducting real world business and management research. Students could utilize the array of academic and transfer skills acquired in this course in their coursework; independent research; cases; business plans; and in their dissertations. The current course deals primarily with academic writing; authorship; referencing and bibliography; and contains a brief introduction to the EU Business School’s dissertation process.

It is important to start with self-identification when embarking on a path of growth and development, whether personal or professional. This provides the basis for effective goal setting, planning, management and self-regulation, which take individuals to goal-directed behavior and achievement. This course takes students on a journey of exploration through which they will understand themselves better, including their characteristics, skills, competences, strengths and areas to develop. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, goal setting, and many more.

1 CH | 1 ECTS

As a result of globalization, the public and private sectors, input and output markets, businesses, households and individuals are all linked, with the consequence that individual decisions have a far-reaching impact. The course introduces students to the main concepts of international economics, the economic principal through a multidisciplinary approach. Globalization and international trade and finances (which are the two main building blocks of the global economy) are introduced through the analysis of basic theories, an overview of the role of international organizations such as the World Trade Organization and the International Monetary Fund, as well as a discussion of current global challenges.

3 CH | 4 ECTS

Making sound financial decisions requires an understanding of modern finance theory. Throughout this course, a theoretical framework will be developed and applied to a wide range of practical problems. Specific objectives include the calculation of free cash flows, understanding of investment in long-term assets with heavy emphasis on the capital budgeting techniques. The course also includes financial forecasting and the importance of managing a firm’s liquidity and the understanding of the effective cost of short-term borrowing. Capital structure and dividend policy will also be explored.

3 CH | 4 ECTS

Social media is an integral component in almost all successful marketing strategies, and marketing professionals and organizations require end‐to‐end social media expertise. In this course, students will learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics. Social media has disrupted communication channels and created challenges for marketing in the digital age. Control of the brand has shifted from the company to the consumer. In this course, students will learn how to manage their brand (either personal or business) on social media and how to create a social media strategy.

2 CH | 3 ECTS

This course will study the major financial intermediaries and the instruments that are traded in financial markets. This includes examining the effects of financial markets, such as bond and stock markets, which are crucial to promoting greater economic efficiency by channeling funds from people that do not have a productive use for them to those who do. Activities in financial markets have direct effects on personal wealth, the behavior of business and consumers, and the critical performance of the economy. This course strives to offer understanding on how interest rates, foreign exchange rates and the stock market play a prominent role in our financial and economic lives.

2 CH | 3 ECTS

Can we capture tomorrow’s consumer behavior? Understanding consumers enables marketers to more effectively meet the needs of buyers in the market. This course investigates the processes that individuals, groups and organizations use to select, secure, use, and dispose of products, services and experiences. It also covers the process of generating ideas to satisfy needs and the impacts that these processes have on the consumer and society. It introduces students to the influence that consumer behavior has on marketing activities. Topics covered includes the consumer profiles behind the PLC, classical and non-classical segmentation, ethological behavioral analysis, psychological typologies, impulsive and compulsive behaviors, consumer profiling, typologies and consumer profiles fitting the trends of the future.

2 CH | 3 ECTS

This course introduces the exciting world of sales and purchasing management. Effective management of salespeople and purchasing functions is critical to business success because of the pressure on cost optimization, globalization and resource efficiency. The course focuses on Business-to-Business (B2B) relationships. The new salespeople are engaged in consultative relationships with their customers. They are expected to solve customer problems, not just to sell products. Today’s customers demand higher quality and greater levels of service. This course provides students with an understanding of personal selling. The course discusses the important relationships between personal selling and organizational strategies. The course focuses on supervisory and leadership roles necessary for successful sales management. The course also focuses on some of the best purchasing practices and its role in the companies as a new edge to gain a competitive advantage.

2 CH | 3 ECTS

This course offers an up-to-date, critical synthesis that links together the various aspects of the digital or cyber economy from the perspective of real firms. Throughout this course, students will discover how key business areas (sales, marketing, operations, finance, etc.) are changing in today’s digital economy. It is designed to equip students with the mind-set and skills that will prepare them for the future economy.

3.5 CH | 5 ECTS

Design thinking is a method of applying creativity to come up with novel solutions to tough problems. The process involves being immersed in a problem space, thinking creatively around pain points and opportunity areas, then iteratively prototyping totally new solutions focused on listening, user empathy, whole-brain thinking, collaboration and experimentation. Design thinking can be applied within any team and in any field - from architecture and design to healthcare and product development. Everything is a result of design thinking, and its techniques and tools can also be applied to problems in the non-profit and public sectors.

2 CH | 3 ECTS

This course unpacks modern web analytics and the latest web design trends that allow users to enhance their corporate image. It will provide a broad overview of web design that includes an introduction to web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. The main tools used for assessing web traffic will also be examined, focusing on how they can be used to improve the effectiveness of a corporate website.

3.5 CH | 5 ECTS

This mandatory course is designed specifically for all bachelor’s students in their second year of studies who have successfully completed Research Methods I. The course focuses on research designs; research philosophies; methodologies; ethical consideration; and research findings. The course focuses on how to design a real-world business research project. The module will provide students with the essential theory and practice of research – namely quantitative and qualitative research; how to conduct qualitative and quantitative research; and how to present the research findings.

It is important to start with self-identification when embarking on a path of growth and development, whether personal or professional. This provides the basis for effective goal setting, planning, management and self-regulation, which take individuals to goal-directed behavior and achievement. This course takes students on a journey of exploration through which they will understand themselves better, including their characteristics, skills, competences, strengths and areas to develop. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, goal setting, and many more.

1 CH | 1 ECTS

This course introduces students to the world of international business and management and examines contextual factors, administrative mechanisms, organizational processes, cultural influences, government, and business structures in our global economy. Students explore the challenges facing modern corporations when organizing cross-border activities that span multiple stages of the value chain. Topics include trade relations and missions, international finance, legal and labor agreements, information needs, production systems, marketing and promotion. Theory is complemented by the Capsim® Global DNA computer simulation as part of the class. Through a realistic, hands-on learning experience, students explore why companies choose to compete internationally.

3 CH | 4 ECTS

In this course, a broad framework for using financial statement analysis to evaluate a firm’s current business operations and to predict its future condition is presented. Students learn to compare companies financially and grasp basic profitability issues. To achieve these objectives, important tools and skills are taught throughout the course with cases based on actual companies’ financial statements. Topics include profitability analysis, analysis of the statement of cash flows, ratio and trend analysis. The course is delivered through a mix of theory, class exercises, problems and cases.

3 CH | 4 ECTS

How often will you negotiate in your career, in business and in life? The need for negotiation skills arises wherever joint decision-making is necessary. The aim of effective negotiation is to create maximum value in the deal-making process. Differences are the basis for negotiation; without them there is no need for negotiation. This practical and experiential course looks at theory and research on negotiation in different scenarios and then puts learning into practice which is later reflected upon.

2 CH | 3 ECTS

The course provides students with a clear vision of small business management today. The goal of the companies discussed is to provide personal independence and financial security, rather than market dominance and extreme wealth. We will focus on the small businesses that students are planning to start, and consider the challenges facing entrepreneurs and small business owners. A business plan is one of the keys to successfully managing and growing a small business, particularly if outside capital is required. The development of a specific business plan for small businesses is covered in the course, as well as organizational structures, important legal issues, sources of capital and managing and growing the venture.

2 CH | 3 ECTS

This course looks at the big picture issues related to corporate finance including capital structure, dividend policy and the cost of financing. The course also examines how corporations issue securities, leasing, mergers and acquisitions and the concept of financial distress. Students also discuss the most important goal of the firm: maximize shareholder’s value.

2 CH | 3 ECTS

The course introduces the key elements of business-to-business (B2B) marketing and analyses the differences between industrial and consumer markets. Topics include (i) business buyer behavior, (ii) steps in business-buying decisions, (iii) B2B marketing strategies, and (iv) B2B marketing campaigns.

2 CH | 3 ECTS

This course introduces the fundamental principles of data science and walks the student through the 'data-analytic thinking' necessary for extracting useful knowledge and business value from data. This course also helps the student understand the many data-mining techniques in use today and provides examples of real-world business problems to illustrate these principles. Students will learn how to improve communication between business stakeholders and data scientists, and how to participate intelligently in a company’s data science projects.

3.5 CH | 5 ECTS

Is digitalization a value-added approach? This course reveals how to digitally transform business models and compete in today’s economy. Students will explore the role of digitalization as the main business driver of the 21st century, focusing on getting started with digitalization and managing digital transformation and its new strategic framework. They will employ analyses and practical case studies to demonstrate how to unleash the potential offered by the digital transformation, and how to achieve the most critical success factors in the new digital marketplace.

3.5 CH | 5 ECTS

Digital entrepreneurship is a relevant socio-economic and technological phenomenon which can be considered as the joining of traditional entrepreneurship with an emphasis on leveraging new digital technologies in novel ways, such as social, mobile, analytics, cloud and cyber-solutions. All of this shifts the traditional way of creating and doing business in the digital era. Digital entrepreneurship can be defined as embracing new ventures and the transformation of existing business by creating and using novel digital technologies. In this course, the students will learn that digital enterprises are characterized by a high intensity of utilization of new digital technologies (particularly social, mobile, analytics and cloud solutions) to improve business operations, invent new (digital) business models, sharpen business intelligence, and engage with customers and stakeholders through new (digital) channels.

3.5 CH | 5 ECTS

This course prepares students for their professional lives by exploring career types and callings. It is an experiential learning process from job application to employment. Students are familiarized with responsible business practice and learn about branding their personal identity for employability. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation, goal setting, and many more. Students will be practicing and mastering today’s pivotal skills, such as empathy, compassion, ethical behavior, reading the phenomena within personal and social contexts.

1 CH | 1 ECTS

This explores the problems faced by the senior management of an organization. It considers the nature and complexity of strategic management, develops a suitable framework for problem analysis, deals with the concept of strategy and addresses the challenges of external and internal constraints. Emphasis is placed on the complex role people play within an organization as well as the impact of the external environment on business activities.

3 CH | 4 ECTS

Students will study management accounting systems, the basic concepts of cost accounting systems and the creation and use of budgets. The course provides an understanding of management accounting with emphasis on cost-volume-profit analysis operational budget. Students will attain a clear understanding of cost-volume-profit relationships and how they can be useful for business decisions. Students will develop an understanding and working knowledge of real-world budget issues including variances in input, labor and other prices and costs of finance. Students will be equipped to create production, inventory and cash-flow budgets for manufacturing companies and identify constraints and the difference between in and out of control budget elements. Finally, students will be equipped to analyze and discuss variances from budgeted performance.

3 CH | 4 ECTS

The course develops the fundamental skills of communicating within the workplace: students will learn about the functions of the communications director / department, the communications audit, the design and implementation of a corporate communications plan, the purpose of internal communication campaigns for PR and HR and related topics such as organizational culture, ethics, communication flows as well as dealing with challenging situations and contexts. There will be a significant practical element to the course that will require full student participation and will include the preparation and/or analysis of a corporate communications audit, plan, manual and internal communication campaigns.

2 CH | 3 ECTS

The course is designed to prepare the student to clearly evaluate different marketing cases, its problems, and questions, based on specific case studies. The course is meant to enhance the logical and analytical skills of the students. Students are encouraged to examine different cases critically and come up with viable solutions. They also will have to write their own marketing case, including an overview of the problem to be solved, the background of the case and an overall in-depth description of the problem. The case will be solved in a separate document and the solutions presented in front of a 2-member committee. Emphasis is placed on the complex role marketing plays within an organization. The course will help students review and integrate the material they have studied in the business major. The course is delivered through a mix of theory, case analysis, written assignments, and group and class discussion as well as the writing of the individual case.

2 CH | 3 ECTS

This unique course brings together the skills and knowledge that students will have acquired in the area of digital entrepreneurship. The goal of this course is for students to apply the methods and strategies learned previously to successfully launch an innovative venture business, from start to finish.

2 CH | 3 ECTS

This course unpacks modern web analytics and the latest web design trends that allow users to enhance their corporate image. It will provide a broad overview of web design that includes an introduction to web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. The main tools used for assessing web traffic will also be examined, focusing on how they can be used to improve the effectiveness of a corporate website.

3.5 CH | 5 ECTS

What does the financial services sector look like and how will it develop in the 21st century? This course looks at the foundations of new technologies and innovations for the financial services and the outlook for future innovation. An overview will be provided of technological innovation in the financial sector, including innovations in financial literacy and education, retail banking, investment and even cryptocurrencies like bitcoin.

2 CH | 3 ECTS

Providing a broad overview of graphic design, this course will explain how visual communication is achieved through typography, text and imagery and how its use affects corporate identity. Common examples of graphic design, such as corporate logos, advertising and web design will be discussed.

3.5 CH | 5 ECTS

This course will enable students to successfully manage a company’s digital image and learn how to apply international IP law in day-to-day digital business. The development and management of corporate- and personal digital image will be discussed and explored. Key questions surrounding intellectual property rights will be analyzed, focusing on copyright and ideas related to copyright as well as industrial property.

3.5 CH | 5 ECTS

This course prepares students for their professional lives by exploring career types and callings. It is an experiential learning process from job application to employment. Students are familiarized with responsible business practice and learn about branding their personal identity for employability. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation, goal setting, and many more. Students will be practicing and mastering today’s pivotal skills, such as empathy, compassion, ethical behavior, reading the phenomena within personal and social contexts.

1 CH | 1 ECTS

The course is designed to introduce the principles of business management within a modern organizational environment. Students will explore major theories of management, critically examining a variety of management functions, including planning, organizing, digital transformation, leading and controlling. They will study the various environmental frameworks under which organizations operate, and gain insights into in-depth, specialist areas which form the basis of subsequent courses.

3.5 CH |  5 ECTS

This course serves as an introduction to the key concept of people management within contemporary organizations. It outlines the strategic need of an organization to attract, develop, motivate and retain talent via departmental functions and managerial skill sets. The course focuses on issues concerning people management from the perspective of both organization and employee. It examines cutting-edge global organizations and small medium enterprises across a variety of industries, analyzing the importance of workforce management in acquiring competitive advantages.

3.5 CH | 5 ECTS

This course is designed to prepare students for work as effective marketing managers within increasingly competitive environments. The course provides a foundation on the principles of marketing, teaching students how to analyze market forces in order to make decisions, while exploring processes related to segmentation, targeting and brand positioning. The importance of user experience is studied through the lenses of customer-centric approaches and consumer aspirations, with particular regard to the appeal of environmentally friendly products and the impact of social media.

3.5 CH | 5 ECTS

This course is designed to assist students in developing written and oral communication skills for both business and academic environments. The course provides an introduction to business communication theory, whilst developing students’ understanding of university writing standards, improving research and citations skills and awareness of standard academic writing practices. Audience analysis, intercultural communication and strategic messaging are covered, together with the differences between virtual and in-person presentation methods, which are studied in order to prepare students for work in a digital business environment.

3.5 CH | 5 ECTS

This course focuses on the fundamentals of accounting and finance, encompassing the processes involved in evaluating, creating and interpreting financial statements. Governance and regulatory issues are studied, and students acquire a comprehensive knowledge of accounting tools together with general financial acumen, including concepts such as ethical behavior in the context of fraud and corporate governance, common forms of business ownership, and present and future value. Such competencies are essential for managers working across a variety of industries and are crucial for making informed investment decisions.

3.5 CH | 5 ECTS

Innovative Technology in Business provides first-year students with a concise understanding of how technology has led to transformations in business operations at the global level. The course explores the components necessary to nurture innovation, and outlines the risks that companies face in failing to adapt to, and incorporate, new technological advances. Students gain an understanding of innovation concepts such as information systems implementation, contemporary data management practices, open-source software and cloud storage solutions. They will study the application of innovative technological products and processes within small, medium and large organizations, together with the ethical implications of data collection and behavioral surplus

3.5 CH | 5 ECTS

This course guides students through the fundamental project management concepts required to launch, lead and obtain benefits from projects in both private and non-profit organizations. Students explore the role of project management in achieving operational sustainability in competitive markets. They will gain an understanding of the impact of organizational culture on project outcomes, and learn about how defining scope, sequence, and objectives form part of the process. Causes of project failure, together with risk mitigation through planning and early phase initiative analysis are studied, providing a solid foundation in essential project management skills that can be applied across a range of different industries.

3.5 CH | 5 ECTS

This course provides a practical approach to data analysis, exploring trends, patterns and relationships in data to acquire information for quantitatively informed business decisions. Students will complete problem-solving exercises using Microsoft Excel’s spreadsheet software as the principal learning tool. Concepts such as descriptive statistics and visualization to extract insights are covered, in addition to the widely used business tools of statistical inference and regression analysis. Upon successful completion of the course, students will be able to summarize and present data sets, collect random samples from a population and evaluate fundamental probability as part of the decision-making process.

3.5 CH | 5 ECTS

The study of economics provides a lens to understand and interpret global issues and interdependencies amongst individuals, firms, and nations. A solid grounding in economics is essential for business managers, and policy makers to understand markets, risk, opportunity and profits. This course provides students with a complete understanding of the factors which affect economic decisions. They will study the main theories of international trade, the effects of global economic integration, and the role of international institutions and multinational companies. The module concludes with an overview of sustainability issues, and an exploration of development beyond economic growth.

3.5 CH | 5 ECTS

This integrated course guides students through the principles of acting in a sustainable and ethical manner whilst performing management roles. The module equips students with an understanding of the tools and strategies required for the responsible execution of projects in the modern business world. Students will study key concepts such as corporate social performance, law and compliance, ethical versus destructive leadership, and stakeholder engagement and management for value creation. They will learn about responsible supply chain and human resources management, ethical marketing and communication strategies, and how to apply activity mapping within the global context. The module ensures responsible management principles can be incorporated effectively across various business structures and functions.

3.5 CH | 5 ECTS

This course introduces the key concepts and practices that underpin successful advertising and brand communications. Students will learn how to develop comprehensive Integrated Marketing Communication (IMC) advertising campaigns exploiting online and offline channels, learn how to assess and select appropriate media for communications, and develop an understanding of branding and brand positioning, trends, visual thinking, advertising brief development, marketing principles, brand communications, media relations and client/agency work.

3.5 CH | 5 ECTS

This course introduces students to the concept of creativity as a leadership skill, developing their understanding of the most fundamental tools in design thinking. The structure of the course facilitates the application of the acquired skills and competences within the career planning process.  Students will study how creative approaches can be employed within fast-changing business environments to ensure effective operations. The course includes a focus on soft skills such as listening, user empathy, whole-brain thinking, and collaboration, and their importance for successful teamwork across all fields. Students will practice designing novel solutions and implementing creative strategies for business decisions. 

3.5 CH | 5 ECTS

Covering production and operations management, this course focuses on productivity analysis which contributes to improving businesses and creating a competitive edge. Students will be given an introduction to logistics and supply chain management, and examine inventory control systems, planning of material requirements and manufacturing resources, and quality controls. During this course, students will undertake a projection project that will allow them to put the theoretical knowledge they have acquired into practice.

3.5 CH | 5 ECTS

Digital business is about advancing digital transformation by applying technology to improve processes, expand automatization, open new markets and add value to the business and its customers. This course provides insight into the key concepts, technologies, applications, and strategic organization of digital business. Students will learn to analyze the development of competitive advantage through the use of digital technology; evaluate current trends and types of technology used in digital businesses; examine how digital technologies can be integrated within businesses; and assess different approaches to the development of digital platforms and e-commerce services.

3.5 CH | 5 ECTS

Students will increase their knowledge and comprehension of financial analysis in the major areas of financial reporting, comparative financial statement analysis, sales forecasting, budgeting, and cost-volume-profit analysis.  They will learn how to comprehend, evaluate, and interpret financial and managerial data, which are essential skills for business managers in any field. On completion of the course, students will be able to: analyze cashflow statements; compute the cash flows from operations; understand investments and financial transactions.; complete a comprehensive financial ratio analysis from all stakeholders; prepare cash budgets and sales forecasts; and formulate a cost-volume-profit analysis and a break-even analysis.

3.5 CH | 5 ECTS

From market research to developing a comprehensive business plan, this course provides students with a comprehensive understanding of the fundamentals of what starting a new business or developing a business idea entails. The role of a business developer in both an entrepreneurial and intrapreneurial setting will be examined, and students will learn how to distinguish business development from other functions by Identifying the skills required for a business development role. During the course, students will develop a comprehensive business plan on their own, which will allow them to put the theoretical knowledge they have acquired during the course into practice

3.5 CH | 5 ECTS

In the current technological era of AI and big data management, human creativity enhances business performance because the generation of innovative ideas leads to competitive advantage. In this course, students will learn how to boost their creativity within organizations, thus driving them towards innovation.

3.5 CH | 5 ECTS

Digital thinking is transformative and is changing business models. Digital thinking and technology now impact almost every area of business. They have enabled consumers to become more informed and make their definitive purchase with greater care. Organizations must adapt to this digital growth if they want to achieve lasting customer success and be as profitable as possible. On this course, students will explore how a successful career can be built up in the digital age and examine how digital thinking has changed the way organizations and firms work. They will learn the key digital skills for enabling an organization to nurture customer relationships, establish itself as an industry thought leader and convert more buyers throughout the customer journey.

3.5 CH | 5 ECTS

This course focuses on the discipline of strategic management and provides an opportunity for students to bring together all that they have learned in the program as a whole, integrating and contextualizing their knowledge. It draws upon strategic management theories, concepts, methods and tools to nurture each student’s capacity to think strategically about organizations in terms of uncertain external development contexts and current strategic positions, and to identify potential for pursuing alternative strategic development paths and maintaining a competitive edge.

3.5 CH | 5 ECTS

In this course, students will learn how to develop a strategic marketing plan for a company and/or brand. They will acquire knowledge of the specific tools and skills required to implement key stages of any marketing strategy: analysis, segmentation, targeting and positioning, execution and control. On completion, students will be able to apply the analytical frameworks used to harmonize organizational goals and resources with market needs and opportunities; execute segmentation, targeting and positioning plans; create marketing strategies and programs; formulate a strategic marketing plan for a company or brand; and systematically review the outcomes of a marketing plan.

3.5 CH | 5 ECTS

This mandatory course is designed specifically for all bachelor’s students in their second year of studies. The course acts as a guide and a practical stepping-stone to conducting real-world business and management research by teaching students how to design a real-world business research project. Students will be able to use the array of academic and transfer skills acquired in this course in their coursework; independent research; cases; business plans; and in their dissertations. The current course deals primarily with academic writing, authorship, referencing and bibliography, and contains a brief introduction to the EU Business School’s dissertation process

3.5 CH | 5 ECTS

This course offers an up-to-date, critical synthesis that links together the various aspects of the digital or cyber economy from the perspective of real firms. Throughout this course, students will discover how key business areas (sales, marketing, operations, finance, etc.) are changing in today’s digital economy. It is designed to equip students with the mind-set and skills that will prepare them for the future economy.

3.5 CH | 5 ECTS

This course unpacks modern web analytics and the latest web design trends that allow users to enhance their corporate image. It will provide a broad overview of web design that includes an introduction to web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. The main tools used for assessing web traffic will also be examined, focusing on how they can be used to improve the effectiveness of a corporate website.

3.5 CH | 5 ECTS

This course unpacks modern web analytics and the latest web design trends that allow users to enhance their corporate image. It will provide a broad overview of web design that includes an introduction to web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. The main tools used for assessing web traffic will also be examined, focusing on how they can be used to improve the effectiveness of a corporate website.

3.5 CH | 5 ECTS

Students will analytically review and frame two business cases, analyze their issues/problems, evaluate the options and the course(s) of action, and provide recommendations, solutions and justifications. In this course, students will be exposed to selected case studies in order to fully appreciate the nuances and complexity of business-based problem-solving. While studying different cases, students will be encouraged to think creatively, reflect critically, and design viable solutions. By doing so, students will enhance their logical, analytical, and decision-making skills.

3.5 CH | 5 ECTS

This course deals with the complexities that confront businesses and organizations worldwide as technologies advance at breathtaking speed and threaten to replace jobs, roles, and responsibilities. Students explore the multiple considerations that management must take into account in order to effectively transform their businesses, while simultaneously staying competitive in their own industries. Specific issues that need to be addressed in order to determine optimal changes include levels of disruption, cultural perspectives, knowledge management, and a wide range of data analysis.

3.5 CH | 5 ECTS

This course focuses on the concept of innovation as applied to leadership challenges. Students will study how innovative approaches can be applied to issues in fluctuating business environments. The course provides opportunities for discussion of design thinking techniques, with students gaining an understanding of how to apply innovative solutions to new venture creation and organizational transformation. Students will develop their skills in critical thinking, collaboration and strategy formation. The study of innovative organizational culture, together with the principles of partnership and future orientation, helps to promote an entrepreneurial mindset that is relevant across a variety of roles and industries.

3.5 CH | 5 ECTS

This course introduces the fundamental principles of data science and walks the student through the 'data-analytic thinking' necessary for extracting useful knowledge and business value from data. This course also helps the student understand the many data-mining techniques in use today and provides examples of real-world business problems to illustrate these principles. Students will learn how to improve communication between business stakeholders and data scientists, and how to participate intelligently in a company’s data science projects.

3.5 CH | 5 ECTS

Is digitalization a value-added approach? This course reveals how to digitally transform business models and compete in today’s economy. Students will explore the role of digitalization as the main business driver of the 21st century, focusing on getting started with digitalization and managing digital transformation and its new strategic framework. They will employ analyses and practical case studies to demonstrate how to unleash the potential offered by the digital transformation, and how to achieve the most critical success factors in the new digital marketplace.

3.5 CH | 5 ECTS

Digital entrepreneurship is a relevant socio-economic and technological phenomenon which can be considered as the joining of traditional entrepreneurship with an emphasis on leveraging new digital technologies in novel ways, such as social, mobile, analytics, cloud and cyber-solutions. All of this shifts the traditional way of creating and doing business in the digital era. Digital entrepreneurship can be defined as embracing new ventures and the transformation of existing business by creating and using novel digital technologies. In this course, the students will learn that digital enterprises are characterized by a high intensity of utilization of new digital technologies (particularly social, mobile, analytics and cloud solutions) to improve business operations, invent new (digital) business models, sharpen business intelligence, and engage with customers and stakeholders through new (digital) channels.

3.5 CH | 5 ECTS

This module studies global business using a combined strategic and economic approach. The recent major global economic shifts are explored, and current international business events are analyzed. Students will study the key theoretical underpinnings, trends and challenges of international trade and foreign direct investment. They will analyze the importance of government and institutions in controlling/regulating international business behavior. The long-term sustainability of businesses in the ever-changing, and often hostile, global business environment is considered, in order to understand the critical role played by strategic management.

9 CH | 10 ECTS

Improvements to processes, services, products, people, and systems are core to the strategy of organizations. Improvements bridge the gap between current and required performance to add value and achieve and sustain a competitive advantage in the long-term. Effective consultation and project management using appropriate business improvement and research methodologies is key to the successful implementation of change. In this two-part module students will explore how to plan, organize, motivate, and control resources to achieve defined goals, on time and to agreed cost and quality criteria. Using a consultative approach, students will be challenged to make decisions based on their own research to provide practical advice and solutions to real-life scenarios taking into consideration the organization’s constraints. They will liaise with employers, establish agreed objectives and present their findings in a clear, business-focused report and presentation.

9 CH | 10 ECTS

Students will gain a thorough understanding of the added complexities involved in global marketing and how these impact on the formulation of marketing plans and strategies through this module. It builds on the knowledge and concepts acquired earlier in the program. This model familiarizes students with a range of issues and concepts encountered by international marketers and provides the theoretical framework for analyzing and implementing them in a real-life business situation. Assessment is coursework-based, designed to enable students to demonstrate their ability to approach a business challenge as a marketer and business manager. The assessment methods used on this module will also help develop key skills desired by employers, such as critical analysis, business report-writing and presentation skills.

9 CH | 10 ECTS

This module examines the concepts of leadership and management. It explores the similarities and differences in the roles and responsibilities of leaders and managers in the workplace and the development of leadership theoretical approaches as well as the practical application of these within organizations. Students will analyze the skills and competencies of effective organizational leaders and examine alternative methods of leadership development to enhance these.

9 CH | 10 ECTS

Improvements to processes, services, products, people, and systems are core to the strategy of organizations. Improvements bridge the gap between current and required performance to add value and achieve and sustain a competitive advantage in the long-term. Effective consultation and project management using appropriate business improvement and research methodologies is key to the successful implementation of change. In this two-part module students will explore how to plan, organize, motivate, and control resources to achieve defined goals, on time and to agreed cost and quality criteria. Using a consultative approach, students will be challenged to make decisions based on their own research to provide practical advice and solutions to real-life scenarios taking into consideration the organization’s constraints. They will liaise with employers, establish agreed objectives and present their findings in a clear, business-focused report and presentation.

9 CH | 10 ECTS

This module seeks to develop an understanding of the emerging area of international entrepreneurship, and how that knowledge can be applied to a real-life situation. In recent years, international business and entrepreneurship have been coalescing into a single cognate area. Trading blocs such as the EU highlight entrepreneurship as an engine of economic growth and SMEs are becoming more international thanks to technological advances. At the same time globalization has prompted the re-emergence of local cultures which influence the growth of entrepreneurship in diverse ways. Creating an in-depth appreciation of these issues will enable students to apply theory to inform, evaluate and enhance potential international entrepreneurial ventures.

9 CH | 10 ECTS

This explores the problems faced by the senior management of an organization. It considers the nature and complexity of strategic management, develops a suitable framework for problem analysis, deals with the concept of strategy and addresses the challenges of external and internal constraints. Emphasis is placed on the complex role people play within an organization as well as the impact of the external environment on business activities.

3 CH | 4 ECTS

Students will study management accounting systems, the basic concepts of cost accounting systems and the creation and use of budgets. The course provides an understanding of management accounting with emphasis on cost-volume-profit analysis operational budget. Students will attain a clear understanding of cost-volume-profit relationships and how they can be useful for business decisions. Students will develop an understanding and working knowledge of real-world budget issues including variances in input, labor and other prices and costs of finance. Students will be equipped to create production, inventory and cash-flow budgets for manufacturing companies and identify constraints and the difference between in and out of control budget elements. Finally, students will be equipped to analyze and discuss variances from budgeted performance.

3 CH | 4 ECTS

The course develops the fundamental skills of communicating within the workplace: students will learn about the functions of the communications director / department, the communications audit, the design and implementation of a corporate communications plan, the purpose of internal communication campaigns for PR and HR and related topics such as organizational culture, ethics, communication flows as well as dealing with challenging situations and contexts. There will be a significant practical element to the course that will require full student participation and will include the preparation and/or analysis of a corporate communications audit, plan, manual and internal communication campaigns.

2 CH | 3 ECTS

The course is designed to prepare the student to clearly evaluate different marketing cases, its problems, and questions, based on specific case studies. The course is meant to enhance the logical and analytical skills of the students. Students are encouraged to examine different cases critically and come up with viable solutions. They also will have to write their own marketing case, including an overview of the problem to be solved, the background of the case and an overall in-depth description of the problem. The case will be solved in a separate document and the solutions presented in front of a 2-member committee. Emphasis is placed on the complex role marketing plays within an organization. The course will help students review and integrate the material they have studied in the business major. The course is delivered through a mix of theory, case analysis, written assignments, and group and class discussion as well as the writing of the individual case.

2 CH | 3 ECTS

This unique course brings together the skills and knowledge that students will have acquired in the area of digital entrepreneurship. The goal of this course is for students to apply the methods and strategies learned previously to successfully launch an innovative venture business, from start to finish.

2 CH | 3 ECTS

This course unpacks modern web analytics and the latest web design trends that allow users to enhance their corporate image. It will provide a broad overview of web design that includes an introduction to web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. The main tools used for assessing web traffic will also be examined, focusing on how they can be used to improve the effectiveness of a corporate website.

3.5 CH | 5 ECTS

What does the financial services sector look like and how will it develop in the 21st century? This course looks at the foundations of new technologies and innovations for the financial services and the outlook for future innovation. An overview will be provided of technological innovation in the financial sector, including innovations in financial literacy and education, retail banking, investment and even cryptocurrencies like bitcoin.

2 CH | 3 ECTS

Providing a broad overview of graphic design, this course will explain how visual communication is achieved through typography, text and imagery and how its use affects corporate identity. Common examples of graphic design, such as corporate logos, advertising and web design will be discussed.

3.5 CH | 5 ECTS

This course will enable students to successfully manage a company’s digital image and learn how to apply international IP law in day-to-day digital business. The development and management of corporate- and personal digital image will be discussed and explored. Key questions surrounding intellectual property rights will be analyzed, focusing on copyright and ideas related to copyright as well as industrial property.

3.5 CH | 5 ECTS

This course prepares students for their professional lives by exploring career types and callings. It is an experiential learning process from job application to employment. Students are familiarized with responsible business practice and learn about branding their personal identity for employability. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation, goal setting, and many more. Students will be practicing and mastering today’s pivotal skills, such as empathy, compassion, ethical behavior, reading the phenomena within personal and social contexts.

1 CH | 1 ECTS