MBA in International Marketing
Duration
Three terms/one year
Number of Credits
90 ECTS
Start dates
October, January & March
Language
English
Fees per term
€ 6,100
Location
Digital
Overview
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising and media, preparing them for a career in international marketing.
Degree Awarded
- A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
About Our Validating & Accrediting Partner
The Universidad Católica San Antonio de Murcia (UCAM) is an officially recognized university in Spain. It is inscribed in the Registro Universitario de Centros y Títulos (Register of University Centers and Qualifications, RUCT) with the code 066, and is legally authorized to accredit higher education qualifications according to Organic Law 6/2001, 21st December, which pertains to universities.
UCAM is accredited by ANECA, the national agency for quality and accreditation in Spain, and is a member of Universia, CIS, FIUC, among others.
- Ranked 10th university in Spain in StuDocu World University Ranking 2020
- Rated with four stars overall by QS Stars
- Ranked 37th university in Spain in the prestigious Times Higher Education World University Rankings 2021
At EU's campuses in Barcelona and Geneva, as well as on our Digital Campus, students earn university bachelor’s, master’s and MBA degrees from UCAM, Spain, (título propio).
The Universidad Católica San Antonio de Murcia (UCAM) is an officially recognized university in Spain. It is inscribed in the Registro Universitario de Centros y Títulos (Register of University Centers and Qualifications, RUCT) with the code 066, and is legally authorized to accredit higher education qualifications according to Organic Law 6/2001, 21st December, which pertains to universities.
UCAM is accredited by ANECA, the national agency for quality and accreditation in Spain, and is a member of the following organizations, among others:
The recent achievements of UCAM include:
- Rated with four stars overall by QS Stars
- Ranked 10th university in Spain in StuDocu World University Ranking 2020
- Ranked 37th university in Spain in the prestigious Times Higher Education World University Rankings 2021
At EU's campuses in Barcelona and Geneva, as well as on our Digital Campus, students earn university bachelor’s, master’s and MBA degrees from UCAM, Spain, (título propio).
Additional Qualifications
While completing your MBA program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA.
In order to obtain the state-recognized MBA, you must complete an extra module, Building Business Insights, and a business competency simulation.
To earn the MSc in International Business Management, you must complete an extra business consultancy project and a business competency simulation. These courses are in addition to the MBA coursework.
The London Met MSc in International Business Management program is designed for aspiring professionals with less than two years of work experience, while the London Met MBA is for working professionals and those who have previously held managerial roles.
Both qualifications can be earned in one year of full-time study or two years of part-time study.
Benefits of Studying an MBA
Foster entrepreneurial skills
and start your own company
Network with
leading professionals
to gain privileged insights into companies
Expand your
leadership skills
to take on new managerial roles
Why Digital?
Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world.
Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU’s campuses in Barcelona, Geneva and Munich.
Learning From Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.
Lynn Yu, CEO of Jason Wu, one of the hottest fashion brands in NYC and a favorite designer of Michelle Obama, joined EU students in an exclusive EU Learning From Leaders conference to explain the ins and outs of the fashion business and how she made it to the top. From digitalization and the brand pyramid, students were treated to a true masterclass about this highly sought-after industry. Watch this short video clip to learn how Lynn views digitalization in fashion.
To see the other business leaders who have given conferences at EU, click here.
Faculty
EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.
The EU Experience
Start Your EU Journey
Success Stories
One of the main advantages here at EU is the lecturers. They have real-life business experience and the majority of them work at multinationals at an executive level.
Jose David Camero, MBA in Entrepreneurship
Colombia
