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Posts by : Manal Negmeldin

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Manal Negmeldin is a DBA candidate with EU Switzerland. A passionate young woman, Negmeldin has worked in e-business since 2003. Her dream is to change the stereotype in of women in Arab countries and to show how much women can contribute and affect society through their knowledge and work. She loves traveling the world and meeting new people and is also interested in photography and drawing.

Any journey needs a navigator and the customer’s journey is no different. Guiding customers along the way, from the ‘awareness’ stage to the ‘purchase’ stage, is …